Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Autor: Malik Ishtiaq Ahmed, Raza Muhammad Ali, Hadi Noor Ul, Khan Mahwish J., Hameed Farhina

Publikováno v: Management şi Marketing, Vol 18, Iss s1, Pp 474-495 (2023)

Literature on the sequence of relationships between social commerce constructs, attitudes, and behaviors is disputed. According to earlier scholars, behavior is followed by attitude, conversely, recent evidence suggests a slight relationship. To expl

Externí odkaz: https://doaj.org/article/366adc18ea4e4ee99fab6e7757f02f9d

Understanding Voter Resistance to Political Campaigns: Evidence from National Elections of Pakistan.

Autor: Qadir, Irfan¹ (AUTHOR), Khan, Mahwish J.¹ (AUTHOR) mahwishjamil@gmail.com

Publikováno v: Journal of Political Marketing. Jul2024, p1-17. 17p.

The Role of User Generated Content in Shaping a Business’s Reputation on Social Media: Moderating role of trust propensity

Autor: Khan, Muhammad Naeem, Khan, Mahwish J, Kashif, Sadaf

Publikováno v: International Journal of Marketing, Communication and New Media; Vol 9, No 16 (2021)
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::093577be867b081f28b48e1d155d0556
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/515

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