Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Khadija Ali Vakeel"'
Publikováno v:
Journal of Retailing. 99:102-114
Publikováno v:
Journal of Advertising, 50(3), 320-329. M.E. Sharpe Inc.
Synced advertising is a relatively new strategy in which ads are personalized based on concurrent media usage. The aim of this study was to explore whether the sequence in which TV commercials and tablet ads were shown in synced advertising affected
Publikováno v:
Journal of Service Management. 32:461-482
PurposeDigital business platforms (DBPs) such as Alibaba and Google Shopping are partnership networks that use the Internet to bring service providers (e.g. retail vendors) and customers together. One of the benefits of DBPs is network effects, in wh
Publikováno v:
International Journal of Advertising. 39:282-306
Online reviews can play a significant role in consumer decision-making processes. Previous research has focused on investigating the effects of different review elements, such as valence or volume,...
Autor:
Khadija Ali Vakeel, Sanjog Ray
Publikováno v:
Tourism Analysis. 24:147-159
During a trip, tourists are mostly dependent on their mobile phone to select their next points of interest (POI). A mobile application that recommends POIs such as tourist attractions or restaurants is based on the user's location data such as check-
This study uses theories of variety seeking to examine how a new retailer listing on a multi-sided platform (MSP) affects consumer buying behavior. Using a unique dataset from an online MSP, we evaluate changes in purchase frequency with individual r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b93d155c3aa203fe119e7f904e2f4522
https://www.bib.irb.hr/1100056
https://www.bib.irb.hr/1100056
Publikováno v:
Journal of Service Management. 29:253-276
PurposeThe purpose of this paper is to focus on failures in online flash sales (OFS) and to explore why consumers participate in an OFS even after experiencing service failure. It also examines the role of deal proneness, attribution, and emotions.De
Publikováno v:
Journal of Global Information Management. 26:1-19
When citizens are actively engaged in e-government processes as co-creators it leads to e-government development. Citizen participation in e-government is a recent phenomenon where government is seeking more involvement of citizens through different
Retailing and media platforms recommend two types of items to their users: sponsored items that generate ad revenue and nonsponsored ones that do not. The platform selects sponsored items to maximize ad revenue, often through programmatic auctions, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3d491514dae1d8310a3744e4903ed6a4
https://doi.org/10.1080/00913367.2019.1652123
https://doi.org/10.1080/00913367.2019.1652123
Publikováno v:
Behaviour & Information Technology. 36:390-403
Security and privacy policies address consumer concerns related to security and privacy in e-commerce websites. As these policies represent only the vendor’s perspective, often there exists a mismatch between the stated and desired policy. Based on