Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Kezia Novtavia Sugiharto"'
Publikováno v:
Jurnal Ekonomi, Bisnis dan Entrepreneurship, Vol 18, Iss 1, Pp 186-196 (2024)
The purpose of this research is to examine the switching intention towards Wardah Cosmetics products using the push-pull-mooring theory. The push factors tested in this study are dissatisfaction with the brand image factor, and the mooring factor is
Externí odkaz:
https://doaj.org/article/d062b31227914d16ace8a06ab00cb3a4