Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Keysuk Kim"'
Autor:
Keysuk Kim1, Changho Oh
Publikováno v:
Journal of International Marketing. 2002, Vol. 10 Issue 1, p72-97. 26p.
Autor:
Oh, Changho, Keysuk Kim, Stephen
Publikováno v:
New Directions in International Advertising Research
Autor:
Keysuk Kim, Stephen, Hsieh, Ping-Hung
Publikováno v:
In International Journal of Research in Marketing 2006 23(1):13-29
Autor:
Buvik, Arnt, Andersen, Otto, Morash, Edward A., Lynch, Daniel F., Hongxin Zhao, Shaoming Zou, Keysuk Kim, Changho Oh, Lam, Janet P. Y., Francis, June N. P., Walls, Jan
Publikováno v:
Journal of International Marketing; 2002, Vol. 10 Issue 1, piii-viii, 6p
Autor:
Keysuk Kim1
Publikováno v:
Journal of the Academy of Marketing Science. Summer2000, Vol. 28 Issue 3, p388. 18p. 1 Diagram.
Publikováno v:
Journal of Marketing Theory and Practice. 11:1-11
This paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey
Autor:
Stephen Keysuk Kim
Publikováno v:
International Journal of Research in Marketing. 20:193-214
Extant literature on channel management highlights the important link between the interdependence of channel members and distributor attitudes. The study reported here expands the scope of this research stream in two ways. First, expanding the nation
Autor:
Ping-Hung Hsieh, Stephen Keysuk Kim
Publikováno v:
Journal of Marketing Research. 40:101-112
Despite its importance for marketing channels research, the effect of interdependence on channel outcome variables remains elusive because of the inconsistent manner in which it is operationalized and the analytical methods used to assess its impact.
Autor:
Keysuk Kim
Publikováno v:
Journal of Business Research. 55:427-440
Despite the previous finding that a scarce output sector condition increases the extent of supplier control over distributor operations, the exact nature of that effect remains vague. Relying on recent recognition that the governance of exchange rela
Autor:
Keysuk Kim
Publikováno v:
Journal of Business Research. 51:87-99
Commitment in channel relationships has received increasing research attention lately. Although a number of driving forces of commitment have been identified, all of them are dyad-specific factors, and the potential influence of the environmental con