Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Kevin Teah"'
Autor:
Luke Butcher, Kevin Teah
Publikováno v:
Journal of Global Sport Management. 8:455-459
Publikováno v:
Luxury Marketing, Sustainability and Technology ISBN: 9781003321378
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93f53c9199ffb7a9f5f57a9d86588c55
https://doi.org/10.4324/9781003321378-8
https://doi.org/10.4324/9781003321378-8
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal.
PurposeThis study aims to examine the moderating role of principle-based entity (PBE) of luxury brands and its effect on perceived corporate social responsibility (CSR) motives, consumer situational scepticism and brand resonance.Design/methodology/a
Publikováno v:
Marketing Intelligence & Planning. 40:1-17
PurposeThe purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 31:817-829
Purpose The purpose of this paper is to conduct an in-depth interview with the Chief Executive Officer (CEO) of Larry Jewelry, a luxury jeweller with boutiques in Hong Kong and Singapore. Given the ever-evolving luxury jewellery market in South East
Publikováno v:
Health Promotion International. 35:42-49
Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation’s (Healthway) sponsorship program, Australia’s largest public health spons
Publikováno v:
Global Fashion Management Conference. 2017:19-19
This paper presents how guilt statements can affect luxury Fairtrade chocolate products. Specifically, the study will examine how willingness to pay more can affect Fairtrade through guilt advertising. Fairtrade is a labelling certification aimed at