Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Kevin Lehnert"'
Autor:
Carol M. Sánchez, Kevin Lehnert
Publikováno v:
Estudios Gerenciales, Vol 34, Iss 147, Pp 127-138 (2018)
Emerging market firms often face corruption and institutional weakness in their environments. Firm-level trust may help with these challenges. In these countries, firm-level trust may engage employees and reduce pressure on firms from weak institutio
Externí odkaz:
https://doaj.org/article/ba4cc7abdd51459788c831a386e2d519
Autor:
Steven Dahlquist, Kevin Lehnert
Publikováno v:
Journal of Macromarketing. 43:5-16
Within a dominant marketing ideology, a firm's strategic orientation is grounded in the exchange of value with potential and existing customers and collaborators. Beyond an overarching value exchange objective, what compels firms to change or not cha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69dedd58df01609b98acc4f6669531d4
https://doi.org/10.1177/02761467221134024
https://doi.org/10.1177/02761467221134024
Publikováno v:
Journal of Advertising. :1-20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd2738e5df6724ec27ac96b3dfd8e439
https://doi.org/10.1080/00913367.2022.2053900
https://doi.org/10.1080/00913367.2022.2053900
Autor:
Susanne Karch, Nadja Tschentscher, Kevin Lehnert, Daniel Keeser, Daniela Krause, Birgit Ertl-Wagner, Kristina Adorjan, Dinah Haller, Paul Reidler, Boris-Stephan Rauchmann, Oliver Pogarell, Marco Paolini, Maximilian Maywald, Temmuz Karali, Julia Konrad, Hessel Engelbregt, Gabriele Koller
Publikováno v:
European Archives of Psychiatry and Clinical Neuroscience. 272:557-569
Identifying treatment options for patients with alcohol dependence is challenging. This study investigates the application of real-time functional MRI (rtfMRI) neurofeedback (NF) to foster resistance towards craving-related neural activation in alcoh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::346e033980ce9c1ce5bd68e8e7231822
https://doi.org/10.1007/s00406-021-01336-x
https://doi.org/10.1007/s00406-021-01336-x
Publikováno v:
Journal of Business Strategy.
Purpose Small business capabilities and customer interactions are particularly susceptible to market disruptions. Small businesses must pivot quickly to build or grow their capabilities and manage diverse strategies to deal with crises. This ability
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::159d9ef3ab1478fc4e3ba4bf1480af07
https://doi.org/10.1108/jbs-04-2022-0063
https://doi.org/10.1108/jbs-04-2022-0063
Publikováno v:
Journal of Business Strategy. 43:122-128
Purpose This paper aims to explore the emerging market of video game streaming and eSports to provide readers with an understanding of the nature and content of this quickly growing entertainment industry. eSports or eGaming is the playing of video g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05a133e3326acae68c3cf21ecd1bf9bf
https://doi.org/10.1108/jbs-07-2020-0159
https://doi.org/10.1108/jbs-07-2020-0159
Publikováno v:
Journal of Business Strategy. 42:3-12
Purpose Marketing has radically changed in the past few years. With the rise of digital marketing, search technology, blogging and podcasts, consumer access to information and content has exploded. This paper aims to provide a critical look at one as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61ddcb3fb200b84dd15f2de0003fb1fc
https://doi.org/10.1108/jbs-12-2019-0243
https://doi.org/10.1108/jbs-12-2019-0243
Publikováno v:
Multinational Business Review. 27:317-338
PurposeThe growth of global e-commerce presents significant opportunities for global expansion. Yet it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs hav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20d5edce1c8dc593f10c0e21103a3609
https://doi.org/10.1108/mbr-02-2018-0010
https://doi.org/10.1108/mbr-02-2018-0010
Publikováno v:
Journal of Marketing Management. 36:1-29
This research examines how relational factors, such as monitoring, relative alliance identity (RAI), and trust, influence opportunism and, consequently, alliance performance. The authors suggest th...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b842b483d2af0e6287371762ec86aa43
https://doi.org/10.1080/0267257x.2019.1684975
https://doi.org/10.1080/0267257x.2019.1684975
Publikováno v:
Corporate Social Responsibility and Environmental Management. 27:786-802
This study examines the influences of cross‐country institutional pressures on multinational enterprises' corporate social responsibility (CSR). Building on institutional and stakeholder theory, we propose that different formal and informal environ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf6a5dc39eec2398f5d308a0ba9d8f3e
https://doi.org/10.1002/csr.1844
https://doi.org/10.1002/csr.1844