Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Kevin Lachaud"'
Publikováno v:
Digital Business, Vol 2, Iss 2, Pp 100020- (2022)
This study aims to understand the impact of the “Free App of the Day” (FAD) promotion on app sales during the post-promotion period on Amazon Appstore. The FAD promotion spotlights a single paid app by presenting it on the frontpage of Appstore,
Externí odkaz:
https://doaj.org/article/132c05e5ebe94f27be97a78b63c7bf8b
Publikováno v:
Digital Business, Vol 2, Iss 2, Pp 100020-(2022)
This study aims to understand the impact of the “Free App of the Day” (FAD) promotion on app sales during the post-promotion period on Amazon Appstore. The FAD promotion spotlights a single paid app by presenting it on the frontpage of Appstore,