Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Kevin F. McCrohan"'
Autor:
James W. Harvey, Kevin F. McCrohan
Publikováno v:
Marketing Education Review. 27:172-186
Two fallacious assumptions can mislead assurance of learning (AoL) loop closing. Association to Advance Collegiate Schools of Business guidance states that learning goals should reflect the outcomes most valued by the program, but evidence shows that
Autor:
James W. Harvey, Kevin F. McCrohan
Publikováno v:
EDULEARN proceedings.
Publikováno v:
Journal of Internet Commerce. 9:23-41
This article presents the results of a study to determine the impact of a cyber threat education and awareness intervention on changes in user security behavior. Subjects were randomly assigned to one of two introductory lectures about cyber threats
Autor:
Kevin F. McCrohan, James W. Harvey
Publikováno v:
Journal of Transnational Management. 13:3-22
This paper reviews the relationship between technology and organizational strategy over the past 45 years and offers a conceptual framework for assessing the role of technology under alternative strategic environments. This review emphasizes the prog
Autor:
Kevin F. McCrohan
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
The current rhetoric involving the new international economic order creates the impression that it is possible and that U.S. firms should begin to adapt to it. The reality is quite different. Domestic political and economic considerations make U.S. a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::520986844bd79f537b0177fea498f3b3
https://doi.org/10.1007/978-3-319-16934-7_25
https://doi.org/10.1007/978-3-319-16934-7_25
Autor:
Larry J. Lowe, Kevin F. McCrohan
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
This paper addresses the problems arising from the misadaption of organization theory concepts to channels of distribution. The pedagogical problems are specifically adressed. The paper concludes with a call for a redefinition of channels of distribu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6de87b5070b9860f0fa73a8e61046b8b
https://doi.org/10.1007/978-3-319-16934-7_95
https://doi.org/10.1007/978-3-319-16934-7_95
Autor:
Kevin F. McCrohan
Publikováno v:
Journal of Business & Industrial Marketing. 18:133-145
Presidential Decision Directive 63 concerning critical infrastructure protection, was signed on May 22, 1998. This order created a Presidential Commission charged with formulating policy recommendations to the President on measures to protect the cri
Autor:
Kevin F. McCrohan
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
The comparatively favorable reception calls for a New International Economic Order received during the seventies pointed to further export and industrialization opportunities for the developing countries. The conclusion of the Multilateral Trade Nego
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::83e347c3702aeae7a70230b2033c94b2
https://doi.org/10.1007/978-3-319-16946-0_13
https://doi.org/10.1007/978-3-319-16946-0_13
Autor:
Kevin F. McCrohan
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
The call for protectionism has traditionally occurred in technologically deficient industries such as steel. However, U.S. competitors appear to be engaging in supportive protectionism in high technology markets. This paper analyzes the impact of thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7a7c5b565e8289736e4c9b8372dd5744
https://doi.org/10.1007/978-3-319-16937-8_35
https://doi.org/10.1007/978-3-319-16937-8_35
Autor:
Kevin F. McCrohan, James D. Smith
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
The phenomenological approach in qualitative marketing research can provide a systematic description of how consumers experience a phenomenon of interest to the researcher. This paper presents an application of its use to determine the vocabulary and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4242c347feb6f3bcd873d9d87bdd685e
https://doi.org/10.1007/978-3-319-16973-6_5
https://doi.org/10.1007/978-3-319-16973-6_5