Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Keven Malkewitz"'
Autor:
Ian D. Parkman, Keven Malkewitz
Publikováno v:
Design Management Journal. 16:66-77
Publikováno v:
The International Journal of Sport and Society. 12:105-122
Autor:
Ian Parkman, Keven Malkewitz
Publikováno v:
Journal of Design, Business & Society. 5:35-58
This study empirically examines the role of product design briefs as knowledge-based artefacts of cross-functional collaboration within design-driven new product development (NPD). Contemporary NPD is increasingly seen as a design-driven and knowledg
Autor:
Nicholas Ketcham, Keven Malkewitz
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Logos are an integral part of a firm’s corporate identity and serve as the visual “face” of a firm. Because of their importance, virtually all firms have a logo, and logos have received extensive attention from researchers in marketing and rela
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8c4157d0250973a067c0435159d54e5
https://doi.org/10.1007/978-3-030-39165-2_41
https://doi.org/10.1007/978-3-030-39165-2_41
Publikováno v:
Journal of Business Research. 67:1154-1161
Key design properties of marketing artifacts that influence consumer response include perceived attractiveness (the valenced evaluative response to the artifact) and perceived strength (the artifact's ability to capture attention). The aesthetic midd
Publikováno v:
Journal of Services Marketing. 26:194-203
PurposeThe personality impressions evoked by service environments play a key role in attracting and retaining customers. This paper explores the interior design of service and retail environments, and links the designer perspective with the consumer
Publikováno v:
Journal of Marketing Theory and Practice. 18:23-40
Drawing from dual-process theories, this paper examines how generic design factors influence consumer price expectation with judgments of attractiveness and quality as mediators. In addition, it determines how centrality of visual product aesthetics
The Influence of Program Context Intensity: An Examination of Television Advertising during War News
Autor:
K. Damon Aiken, Keven Malkewitz
Publikováno v:
Journal of Current Issues & Research in Advertising. 32:27-39
Advertisers often shy away from graphic, emotionally-charged programming under the assumption that the programming intensity will impair viewer recall, as well as negatively influence viewer perceptions. This paper empirically investigates this assum
Publikováno v:
Journal of Current Issues & Research in Advertising. 32:69-80
This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used
Autor:
Ulrich R. Orth, Keven Malkewitz
Publikováno v:
Journal of Marketing. 72:64-81
This article develops empirically based guidelines to assist managers in selecting or modifying package designs for achieving desired consumer responses. Seven studies identify the key types of package designs, including the factors that differentiat