Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ketova Tetiana B."'
Autor:
Kruhlova Olena A., Ketova Tetiana B.
Publikováno v:
Bìznes Inform, Vol 1, Iss 516, Pp 190-198 (2021)
The article presents the results of the research on determining the prospects for the introduction and development of own trademarks (OTM) of the trade enterprise. The strategies of own trademarks of the trade enterprise are provided. The peculiariti
Externí odkaz:
https://doaj.org/article/e5aceb16d6f74590a8f231318c869e32
Autor:
Ketova Tetiana B.
Publikováno v:
Bìznes Inform, Vol 12, Iss 503, Pp 198-202 (2019)
The article is aimed at exploring the opportunities and risks of developing the own trademarks for trade enterprises. Based on the carried out studies, the prerequisites and features of the creation of products under their own trademark by trade ente
Externí odkaz:
https://doaj.org/article/5534614b02fc452ab8ee2d670cac7f30
Autor:
Ketova Tetiana B.
Publikováno v:
Bìznes Inform, Vol 11, Iss 502, Pp 396-401 (2019)
The article is aimed at presenting results of the study on defining the essence of the own trademarks and their functions. On the basis of a comparative analysis of the interpretations of «own trademark» and «brand», the content of the concept of
Externí odkaz:
https://doaj.org/article/31da8cc0b7234ae69af7ab46aa304ef6