The great unknown: How brand familiarity affects the relationship between augmented reality and brand attitude in the retail industry

Autor: Morren, E.J., Ketelaar, P.E., Smink, A.R.

Publikováno v: Jung, T.; tom Dieck, M.C.; Correia Loureiro, S.M. (ed.), Extended reality and metaverse: Immersive technology in times of crisis, pp. 59-71

Item does not contain fulltext Augmented Reality (AR) is increasingly being used in the retail industry in order to provide consumers the opportunity to virtually try on products. Particularly well-known retail brands invest in AR, but AR might be es

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1236::464db6b040e858d45147601e6c3896f4
https://repository.ubn.ru.nl/handle/2066/290836

Modifying the Technology Acceptance Model to investigate behavioural intention to use augmented reality

Autor: Zheleva, A., Smink, A.R., Hendriks Vettehen, P.G.J., Ketelaar, P.E.

Publikováno v: Tom Dieck, M.C.; Jung, T.H.; Loureiro, S.M.C. (ed.), Augmented reality and virtual reality: New trends in immersive technology, pp. 125-137

Item does not contain fulltext Online retailers are employing interactive technologies to reduce the risk of online purchases. Augmented reality (AR) serves this aim by placing virtual 3D objects (e.g., new furniture) into the consumers' homes. This

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1236::adb53363cfded9d89108a6c280aaf31e
https://repository.ubn.ru.nl/handle/2066/233044

Adverteren op Instagram, wat werkt?

Autor: Heijting, D., Ketelaar, P.E.

Publikováno v: Tijdschrift voor Marketing, 2017, 11, pp. 54-56
Tijdschrift voor Marketing, 2017, 54-56

Item does not contain fulltext Welke vorm van adverteren werkt op Instagram? In het afstudeeronderzoek van Dionne Heijting, uitgevoerd aan de Radboud Universiteit Nijmegen, staan twee soorten advertenties centraal. Hoe onderscheiden ze zich van elkaa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0a164170a8948b230881bdf193325547
https://hdl.handle.net/2066/178688

Marketing communications based on a uses and gratifications approach: Serving the information interests of stakeholders groups

Autor: Ketelaar, P.E.

Publikováno v: Journal of Euromarketing, 24, 2-3, pp. 132-148
Journal of Euromarketing, 24, 132-148

Contains fulltext : 152456.pdf (Publisher’s version ) (Closed access) 17 p.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::977f6601f222c5e2bc0108cbb67f46df
https://hdl.handle.net/2066/152456

Location-Based Ads and Exposure to Health and Risk Messages

Autor: van 't Riet, J., Spook, J.E., Ketelaar, P.E., Huhn, A.

Publikováno v: Oxford Research Encyclopedias (2017)
Oxford Research Encyclopedias, 1-18
STARTPAGE=1;ENDPAGE=18;TITLE=Oxford Research Encyclopedias

Many of us use smartphones, and many smartphones are equipped with the Global Positioning System (GPS). This enables health promoters to send us messages on specific locations where healthy behavior is possible or where we are at risk of unhealthy be

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::696e1e5b1b5b2505dd1cd6d2b88fc11a
https://research.wur.nl/en/publications/location-based-ads-and-exposure-to-health-and-risk-messages