Zobrazeno 1 - 2
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pro vyhledávání: '"Kerry Tucker"'
Publikováno v:
Public Relations Review. 17:219-225
In January 1989, four national leaders in marketing and public relations met in San Diego to clarify the concepts underlying these two management functions. Colloquium participants agreed that public relations and marketing use the same techniques to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5be69d5c73c677a062959e1007671e86
https://doi.org/10.1016/0363-8111(91)90018-g
https://doi.org/10.1016/0363-8111(91)90018-g
Autor:
Kerry Tucker
Publikováno v:
Government and the Food Industry: Economic and Political Effects of Conflict and Co-Operation ISBN: 9781461378532
Most organizations handle issues instinctively, almost accidentally, or they wait until they become crises and pull out all the stops in a defensive strategy. The kind of planning advocated here systematically attempts to avoid surprises. The issue a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7251d386d5f89f3ffa36fcfbd532e564
https://doi.org/10.1007/978-1-4615-6221-4_21
https://doi.org/10.1007/978-1-4615-6221-4_21
