Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Kerry T. Manis"'
Publikováno v:
Journal of Business Logistics. 44:170-197
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d914d210108d1e9b94814353b100ef71
https://doi.org/10.1111/jbl.12329
https://doi.org/10.1111/jbl.12329
Publikováno v:
Journal of Macromarketing. :027614672311721
Trust has long been recognized as an important component of marketing systems. However, while macromarketing researchers argue that a lack of trust in business can impact other components of marketing systems, very few empirical studies in marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d9cda9f7f22678539923736f322d8c4
https://doi.org/10.1177/02761467231172157
https://doi.org/10.1177/02761467231172157
Publikováno v:
Journal of Macromarketing. 41:10-24
This article contributes to the macromarketing field of study by tracing its evolution through five distinct stages. (1) In Era I (1900-1920), macromarketing was the raison d’etre of the marketing discipline. (2) In Era II (1920-1950), macromarketi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de9f0cb385eb857c13107074f7b78587
https://doi.org/10.1177/0276146721990987
https://doi.org/10.1177/0276146721990987
Publikováno v:
The Journal of Real Estate Finance and Economics.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f65311c04f726bd279eb308c8c5cd3f
https://doi.org/10.1007/s11146-022-09908-x
https://doi.org/10.1007/s11146-022-09908-x
Publikováno v:
Journal of Macromarketing. 41:585-609
As society has become more diverse and inclusive, so do the images portrayed in advertising. Using an historical research method, we gather data on political, legal, demographic, social, and cultural changes in American society, and changes in the co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d73bd76f0ae04c18fc76d684e405bfc
https://doi.org/10.1177/0276146720964324
https://doi.org/10.1177/0276146720964324
Publikováno v:
Event Management. 24:311-334
The craft beer movement has resulted in an increased number of beer festivals. Consequentially, many event organizers, groups, and individuals have sought to capitalize on this movement by hosting inaugural beer festivals. This article proposes a mul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25538555b614a0ba528b7c571f7e6a35
https://doi.org/10.3727/152599519x15506259856525
https://doi.org/10.3727/152599519x15506259856525
Publikováno v:
Marketing Education Review. 30:57-80
The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry ce...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b5140c1c816c4294afb98dd4170ed30
https://doi.org/10.1080/10528008.2020.1716806
https://doi.org/10.1080/10528008.2020.1716806
Autor:
Kelley Cours Anderson, Kerry T. Manis
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80223dd07454ac5babc3033ad8bdfacf
https://doi.org/10.1007/978-3-030-89883-0_32
https://doi.org/10.1007/978-3-030-89883-0_32
Autor:
Kerry T. Manis, John Matis
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3accda4a035d16d4beb347136ebea2ae
https://doi.org/10.1007/978-3-030-95346-1_112
https://doi.org/10.1007/978-3-030-95346-1_112