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pro vyhledávání: '"Kerri Louise Kuhn"'
Publikováno v:
Qualitative Market Research: An International Journal. 11:40-58
PurposeThe importance of branding in industrial contexts has increased, yet a comprehensive model of business‐to‐business (B2B) branding does not exist, nor has there been a thorough empirical study of the applicability of a full brand equity mod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54958f4e4ac2a419705c6e3e3abcc875
https://doi.org/10.1108/13522750810845540
https://doi.org/10.1108/13522750810845540
