Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Kergoat, Marine"'
Autor:
Kergoat, Marine
L’évaluation sensorielle en aveugle de produits de consommation conduit souvent à l’identification de groupes de préférences hétérogènes. Par exemple, des participants préfèrent les tissus doux alors que d’autres ne présentent pas cet
Externí odkaz:
http://www.theses.fr/2010PA100200/document
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 37, Issue 2, pp. 170-179.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-07-2018-2765
Publikováno v:
In Transportation Research Part F: Psychology and Behaviour April 2017 46 Part A:177-194
Publikováno v:
Journal of Consumer Marketing, 2017, Vol. 34, Issue 7, pp. 624-635.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-01-2016-1691
Publikováno v:
congrès afm-Responsabilité(s) et pratiques du marketing
39ème congrès international de l'association française de marketing
39ème congrès international de l'association française de marketing, May 2023, Vannes (Bretagne, France), France
39ème congrès international de l'association française de marketing
39ème congrès international de l'association française de marketing, May 2023, Vannes (Bretagne, France), France
International audience; This research investigates the corporate motives consumers attribute to brand activismcampaigns. In two studies, we examine why brand activism adverts generate negative outcomes(which are attitude toward the ad and purchase in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2885::efe6fc307325404d9ff76b9f7cbdb0cb
https://hal.uca.fr/hal-04102391
https://hal.uca.fr/hal-04102391
Publikováno v:
Journal of Consumer Marketing
Journal of Consumer Marketing, 2017, 34 (7), pp.00-00. ⟨10.1108/JCM-01-2016-1691⟩
Journal of Consumer Marketing, Emerald, 2017, 34 (7), pp.00-00. ⟨10.1108/JCM-01-2016-1691⟩
Journal of Consumer Marketing, Emerald, 2017, pp.00-00. ⟨10.1108/JCM-01-2016-1691⟩
Journal of Consumer Marketing, 2017, 34 (7), pp.00-00. ⟨10.1108/JCM-01-2016-1691⟩
Journal of Consumer Marketing, Emerald, 2017, 34 (7), pp.00-00. ⟨10.1108/JCM-01-2016-1691⟩
Journal of Consumer Marketing, Emerald, 2017, pp.00-00. ⟨10.1108/JCM-01-2016-1691⟩
Purpose The present study aims to further examine the persuasive effect of pictures in a print ad according to the recipient’s ability to process the information and to observe to what extent the presence of a picture could negatively influence rec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::001087b503f2fb4acefef573f1739c12
https://doi.org/10.1108/jcm-01-2016-1691
https://doi.org/10.1108/jcm-01-2016-1691
Publikováno v:
Gestion 2000. 2016, Vol. 33 Issue 5/6, p177-200. 24p. 1 Diagram, 8 Charts, 1 Graph.
Autor:
KERGOAT, MARINE1 (AUTHOR), GIBOREAU, AGNÈS2 (AUTHOR), NICOD, HUGUETTE3 (AUTHOR), FAYE, PAULINE4 (AUTHOR), DIAZ, EMMANUELLE5 (AUTHOR), BEETSCHEN, MARIE‐AGNÈS6 (AUTHOR), MEYER, THIERRY1 (AUTHOR)
Publikováno v:
Journal of Sensory Studies. Aug2012, Vol. 27 Issue 4, p232-246. 15p.
Autor:
Kergoat, Marine
Publikováno v:
Food Quality and Preference
Food Quality and Preference, Elsevier, 2016, 52, pp.120-123
Food Quality and Preference, Elsevier, 2016, 52, pp.120-123
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::5f848d6e5c75674a4a932e5d58e86e34
https://hal-univ-paris8.archives-ouvertes.fr/hal-02885476
https://hal-univ-paris8.archives-ouvertes.fr/hal-02885476
Autor:
Kergoat, Marine1, Meyer, Thierry2
Publikováno v:
Journal of Consumer Marketing. 2015, Vol. 32 Issue 4, p225-233. 9p.