Zobrazeno 1 - 10
of 262
pro vyhledávání: '"Kent L. Granzin"'
Publikováno v:
Journal of Marketing Channels. 22:3-26
Recently, retailers have been investing in technology-based platforms such as mobile applications to involve more of their customers in logistical value co-creation activities. Therefore, it would be important to guide these efforts by providing the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::beebd4da4dc264675fcd8036c16dd889
https://doi.org/10.1080/1046669x.2015.978694
https://doi.org/10.1080/1046669x.2015.978694
Autor:
Donald M. Jensen, Kent L. Granzin
Publikováno v:
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422
This study investigates the viability of using marketing research techniques to segment the market for television newscasts. Six sets of variables were examined for their relationship to segments based on preferred time and channel for news broadcast
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::70c9ed1858cb3fffb34f2570c6b0fc14
https://doi.org/10.1007/978-3-319-16943-9_79
https://doi.org/10.1007/978-3-319-16943-9_79
Autor:
Kent L. Granzin, Donald M. Jensen
Publikováno v:
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169729
The field of consumer logistics includes the organizations and activities necessary to move good; from the commercial logistics system to the point of consumption or other disposition. A giver consumer logistics system comprises five subsystems, one
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3371868eb090207701c42e6908d9d70a
https://doi.org/10.1007/978-3-319-16973-6_10
https://doi.org/10.1007/978-3-319-16973-6_10
Autor:
Kent L. Granzin
Publikováno v:
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
This paper presents the portrayal of the handling and storage subsystem of the consumer logistics system. It introduces concepts useful for understanding the subsystem, and relates these concepts to both strategic and operational decisions involved i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4cdad129b0c7d5061bc5459ebb604b9c
https://doi.org/10.1007/978-3-319-17052-7_26
https://doi.org/10.1007/978-3-319-17052-7_26
Autor:
Terese L. Lookinland, Kent L. Granzin
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
This research considered an approach to better understanding the mechanism by which consumption situation affects consumption behavior. The results support the value of studying the psychological process that links situation and consumption. In parti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0f5a6cac8d7fe371976d851047386a4
https://doi.org/10.1007/978-3-319-16937-8_14
https://doi.org/10.1007/978-3-319-16937-8_14
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
This study investigated the possible existence of an indentifiable market consisting of persons with a general health orientation. The conceptualization suggested such a market could be identified by its combined interest in both exercise and nutriti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::652aafc69e3ebce626ed0488f829d914
https://doi.org/10.1007/978-3-319-17049-7_13
https://doi.org/10.1007/978-3-319-17049-7_13
Autor:
Kent L. Granzin, Kenneth D. Bahn
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
This study investigated the relationship between patronage of fast food restaurants and personal values, attitudes toward nutrition, life style, and demographics. The results indicate that more frequent patrons express lower concern for nutrition. Co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49dffc623d541a70d1a218cdcc223446
https://doi.org/10.1007/978-3-319-16946-0_14
https://doi.org/10.1007/978-3-319-16946-0_14
Autor:
Kent L. Granzin, Janeen E. Olsen
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
This study investigates the nature of the market for snack foods by focusing on segments defined by the frequency of their consumption of these foods. The segments thus discovered are characterized in terms of six types of variables conceptualized to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c358d8c665b21539d37566263acf37bd
https://doi.org/10.1007/978-3-319-17055-8_13
https://doi.org/10.1007/978-3-319-17055-8_13
Autor:
Janeen E. Olsen, Kent L. Granzin
Publikováno v:
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
Currently, America’s fitness spas constitute a service industry that is riding the crest of the recent strong interest in physical conditioning in this country. More than 100 million Americans swim, 75 million bicycle, 37 million jog or run, and 85
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a22ce041c7934e09fb82744d7d26c70c
https://doi.org/10.1007/978-3-319-17055-8_143
https://doi.org/10.1007/978-3-319-17055-8_143
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
This study investigated the existence and nature of retail market segments based on shoppers’ emphasis on price, quality, and deals benefits. Five groups were found: Deal Seekers, Price Watchers, Quality Selectors, Quality Users, and Price-Quality
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7e60285ac5ec4cebb7417bc14f817605
https://doi.org/10.1007/978-3-319-16946-0_24
https://doi.org/10.1007/978-3-319-16946-0_24