Zobrazeno 1 - 10
of 85
pro vyhledávání: '"Kent B. Monroe"'
Publikováno v:
Economic and Business Review, Vol 13, Iss 3, Pp 143-159 (2015)
Marketers frequently use promotions to enhance sales and increase consumers’ perceptions of value. However, most promotions usually come with restrictions, such as time expiration, quantity or product model restriction, etc. In the present research
Externí odkaz:
https://doaj.org/article/7db15b8227724b5fb5c6d0d68dd4bbef
Autor:
Kent B. Monroe, Saloni Firasta Vastani
Publikováno v:
Journal of Services Marketing. 33:589-601
Purpose This paper aims to examine how customer heterogeneity influences absolute price thresholds in a service industry. Design/methodology/approach Customer purchase behavior is studied in the context of a firm’s and competitor’s price changes.
Publikováno v:
Journal of Revenue and Pricing Management. 18:76-85
Generally, discounting prices increases unit sales but decreases profit margins. If presenting a discount more attractively, will profits increase with sales? We tested discounts presented to customers in euros or percentages at three regular price l
Publikováno v:
Grewal, D, Puccinelli, N & Monroe, K B 2018, ' Meta-analysis : integrating accumulated knowledge ', Journal of the Academy of Marketing Science, vol. 46, no. 1, pp. 9-30 . https://doi.org/10.1007/s11747-017-0570-5
Building a foundation of marketing theory requires developing effective ways to aggregate research results. Meta-analyses that accumulate knowledge within a research domain is an important means for summarizing research findings and increasingly is b
Autor:
Kent B. Monroe, Lan Xia
Publikováno v:
Journal of Product & Brand Management. 26:327-339
PurposeThis paper aims to examine the effect of targeted promotions on perceptions of fairness from the perspective of consumers who are not targeted.Design/methodology/approachA scenario-based approach is used. Three studies manipulating promotion s
Publikováno v:
Journal of Business Research. 69:1035-1042
Despite a good general understanding of retail patronage behavior, knowledge related to the deeper meanings of shopping is still uncertain. Using phenomenological depth interviews, the authors of this study examine lived shopping experiences. The fin
Publikováno v:
Industrial Marketing Management. 47:17-25
Business-to-business (B2B) and business-to-consumer (B2C) markets differ in many ways as documented in the contemporary marketing literature. However, many behavioral characteristics of human beings – particularly those related to judgment and deci
Publikováno v:
Journal of the Academy of Marketing Science. 42:680-701
Composite branding extensions, wherein two existing brands ally themselves to create a composite brand name and enter a different product category, have become a common way to introduce a new product. An important managerial issue is deciding how to
Autor:
Lillian L. Cheng, Kent B. Monroe
Publikováno v:
AMS Review. 3:155-159
The authors reflect on the commentators’ comments and add some additional thoughts about the current state of behavioral price research.