Zobrazeno 1 - 10 of 83 pro vyhledávání: '"Kenneth E. Clow"'
1
Elektronická kniha
Concise Encyclopedia of Advertising
Autor: Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in
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3
Elektronická kniha
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Autor: Kenneth E Clow, Donald E Baack
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving tog
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4
Elektronická kniha
Integrated Advertising, Promotion, and Marketing Communications
Autor: Kenneth E Clow, Donald E Baack
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world. It champions the importance of weaving together a
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5
Small Service Businesses: Advertising Attitudes and The Use of Digital and Social Media Marketing
Autor: Kenneth E. Clow, Tom J DeNardin, Henry S. Cole
Publikováno v: Services Marketing Quarterly. 38:203-212
Advertising is embraced by companies as a means of building awareness, sales, and customer loyalty. However, in recent years advertising has changed. Digital marketing and social media marketing ha...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ec528e2d064b42d49f3fff8723721bbc
https://doi.org/10.1080/15332969.2017.1394026
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6
Elektronická kniha
Sports Marketing
Autor: Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment.The book combines scholarly theory with the perspectives of those who have been ac
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