Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Kenneth A. Lord"'
Publikováno v:
Journal of Consumer Marketing. 40:328-343
Purpose This study aims to enhance the understanding of impulse buying in grocery stores, where such purchases are pervasive and consumers face greater decision fatigue and diminished willpower than in more frequently examined retail environments. Th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::81661cf69ca707a0bfdc51d4860c5cc4
https://doi.org/10.1108/jcm-06-2020-3909
https://doi.org/10.1108/jcm-06-2020-3909
Publikováno v:
Journal of Marketing Theory and Practice. 31:39-56
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c15f699ca77716d0f60476d58344885
https://doi.org/10.1080/10696679.2021.1993070
https://doi.org/10.1080/10696679.2021.1993070
Publikováno v:
International Journal of Advertising. 38:489-505
This research examines how the commonality or difference in ethnicity between consumer and celebrity endorser affects the attractiveness and trustworthiness consumers ascribe to recognizable brand ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b0ec4b6ebfc01b5a2ff60044dce4307
https://doi.org/10.1080/02650487.2018.1548196
https://doi.org/10.1080/02650487.2018.1548196
Publikováno v:
Journal of Retailing and Consumer Services. 22:250-260
Two studies investigate consumer awareness of and response toward socially and environmentally responsible practices in the hospitality industry. Results suggest that consumers exhibit more positive response toward establishments exhibiting higher le
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a6b68fce757d2a0f9977b209ff8c495
https://doi.org/10.1016/j.jretconser.2014.08.006
https://doi.org/10.1016/j.jretconser.2014.08.006
Autor:
Kenneth R. Lord
Publikováno v:
American Journal of Economics and Sociology. 71:697-713
Two Views of Social Justice: A Catholic/Georgist Dialogue Kenneth R. Lord NATURAL LAW Principal Concepts in Henry George s Theory of Natural Law: A Brief Commentary on The Science of Political Economy Francis K. Peddle Natural Law and the Roman Catho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::696a5aae8b1bf1e6a4e931d8f36470f5
https://doi.org/10.1111/j.1536-7150.2012.00847.x
https://doi.org/10.1111/j.1536-7150.2012.00847.x
Autor:
Pola B. Gupta, Kenneth R. Lord
Publikováno v:
Journal of Business & Industrial Marketing. 25:188-195
PurposeThe purpose of this paper is to review product‐placement research in the consumer‐marketing domain, examine the acceptability of the practice for buying‐center participants, and assess recall, attitude and purchase‐intention responses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf92e69efbe01bf09cf6a9567d9215a7
https://doi.org/10.1108/08858621011027777
https://doi.org/10.1108/08858621011027777
Autor:
Sanjay Putrevu, Kenneth R. Lord
Publikováno v:
Journal of Current Issues & Research in Advertising. 31:1-13
Using three studies, this research examines the relationship between dimensions of celebrity endorser credibility (attractiveness, expertise, trustworthiness) and consumer motivation (informational and transformational). Studies 1 and 2 reveal celebr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41cdb50f1a64e610038508f7a790c6ab
https://doi.org/10.1080/10641734.2009.10505253
https://doi.org/10.1080/10641734.2009.10505253
Publikováno v:
Journal of Business Research. 61:183-190
This study investigates the impact of cultural variables on cross-border vacationing in the Western New York–Southern Ontario region in North America and the Hong Kong–Shenzhen area in Asia. A survey of 635 cross-border vacationers in the two reg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4755233f43c2487c9be5e135d0cd1edc
https://doi.org/10.1016/j.jbusres.2007.06.002
https://doi.org/10.1016/j.jbusres.2007.06.002
Autor:
Dirk A. Heerding, Richard M. Keenan, Christopher B. Hopson, Peter M. Tapley, Jenna L. Levin, Igor G. Safonov, Kenneth A. Lord, Connie L. Erickson-Miller, Price Alan T
Publikováno v:
Bioorganic & Medicinal Chemistry Letters. 16:1212-1216
A novel benzimidazole series of small-molecule thrombopoietin receptor agonists has been discovered. Herein, we discuss the preliminary exploration of structure-activity relationships within this chemotype.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd6babbd732400aa0d28bf26a8092072
https://doi.org/10.1016/j.bmcl.2005.11.096
https://doi.org/10.1016/j.bmcl.2005.11.096
Publikováno v:
International Journal of Hospitality & Tourism Administration. 6:33-47
This research takes a cross-cultural view of the variables influencing dining consumers' perception of the attractiveness of a neighboring country as a venue for dining, and satisfaction with the cross-border dining experience. Specifically, it studi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::542f27d049d8ae1f323a7df96ffd22c8
https://doi.org/10.1300/j149v06n04_03
https://doi.org/10.1300/j149v06n04_03