How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry

Autor: Colin Campbell, Kirk Plangger, Sean Sands, Jan Kietzmann, Kenneth Bates

Publikováno v: Journal of Advertising Research. 62:241-251

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cca6179b4a8970d03b79158a87fe0bef
https://doi.org/10.2501/jar-2022-017

Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems

Autor: Kenneth Bates, Patrick Weretecki, Goetz Greve, Jörg Henseler

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
International journal of information management, 61(December):102391. Elsevier

Weretecki, P., Greve, G., Bates, K., & Henseler, J. (2021). Information management can't be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems. International Journal Of Information Manage

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::77309ad9945f83a503cd3e5135c8e4d4
https://doi.org/10.1016/j.ijinfomgt.2021.102391

The Role of the Accent in Radio Advertisements to Ethnic Audiences

Autor: Kenneth Bates, T. Somasundaram, Aarti S. Ivanic

Publikováno v: Journal of Advertising Research. 54:407-419

Advertisers often employ spokespeople who speak with an accent (“accented spokespeople”) to promote products and services that are stereotypical of (or related to) a speaker9s background. This practice particularly is evident in radio advertiseme

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d20c73ea2a1dadbe67d27d3ce7e0a32c
https://doi.org/10.2501/jar-54-4-407-419

Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions

Autor: Scot Burton, Kenneth Bates, Elizabeth Howlett, Kyle A. Huggins

Publikováno v: Journal of Consumer Marketing. 28:104-113

PurposeThere are initiatives proposed in a number of states that would mandate calorie information disclosures from restaurant chains on their menus and menu boards. Such labeling laws have already been passed in New York City, Philadelphia, Seattle,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1ba5b9e72e89f6bda6c0b15acfb2cc36
https://doi.org/10.1108/07363761111115944

The Roles of Gender and Motivation as Moderators of the Effects of Calorie and Nutrient Information Provision on Away-from-Home Foods

Autor: Elizabeth Howlett, Kenneth Bates, Kyle A. Huggins, Scot Burton

Publikováno v: Journal of Consumer Affairs. 43:249-273

Given substantial concern about the many negative consequences associated with the American obesity epidemic, legislation which would require chain restaurants to provide nutrition information on menus and menu boards has been proposed at the federal

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c0c3c1ff7f320bd96ddeaa65310410d9
https://doi.org/10.1111/j.1745-6606.2009.01139.x