Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Kendall Dent"'
Publikováno v:
Journal of Marketing Management. :1-27
© 2017 Westburn Publishers Ltd. This article presents an empirical investigation of how behaviour maintenance is supported or hindered through value creation and destruction in social marketing. Using a longitudinal, netnographic approach, we identi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e007eaaeb3c65e0573480f331ce6298c
https://doi.org/10.1080/0267257x.2017.1301532
https://doi.org/10.1080/0267257x.2017.1301532
Publikováno v:
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
The enduring question of what makes a good life and a desirable society has captured the minds of the greatest thinkers throughout time (Diener and Suh 1997). As members of developed societies enter into an era of postmaterialism, societal concerns n
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b45714a4e37c9be55bb4abb1946fcd5a
https://doi.org/10.1007/978-3-319-47331-4_48
https://doi.org/10.1007/978-3-319-47331-4_48
