Výsledky vyhledávání - "Kemp, Deena G"

Source credibility and public information campaigns : the effect of audience evaluations of organizational sponsors on message acceptance

Autor: Kemp, Deena G.

Thesis (M.A.)--University of South Florida, 2007.
Title from PDF of title page. Document formatted into pages; contains 103 pages. Includes bibliographical references.

Externí odkaz: http://purl.fcla.edu/usf/dc/et/SFE0002232

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Dissertation/ Thesis

Source credibility and public information campaigns: The effect of audience evaluations of organizational sponsors on message acceptance

Autor: Kemp, Deena G

Publikováno v: Graduate Theses and Dissertations.

This study establishes a link between research on organizational source credibility and the effects of public information campaigns. Research has established that source credibility is one factor audiences evaluate when responding to messages and tha

Externí odkaz: http://scholarcommons.usf.edu/etd/2241
http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=3240&context=etd

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