Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Kemefasu Ifie"'
Autor:
Kemefasu Ifie
Publikováno v:
European Journal of Marketing. 57:1380-1406
Purpose This paper aims to investigate the effect of top management’s customer interactions (TMCI) on customer satisfaction. This study argues that TMCI’s overall relationship with customer satisfaction follows an inverted-U shape due to its posi
Publikováno v:
Journal of Business Research. 146:216-227
Navigating the increasingly uncertain business world requires organizations and employees to be highly adaptive to threats and changes. During COVID-19, the dual threats to health and job security have been especially salient for frontline employees.
Publikováno v:
Journal of Business Research. 140:49-61
The literature has overlooked whether emotional positivity in social media messages posted by brands has the same effect on different types of consumer engagement behaviors on social media. Furthermore, whether brands' emotional positivity plays a ro
Autor:
Kemefasu Ifie
Publikováno v:
Journal of Interactive Marketing. 52:35-51
This research explores the effects of tentativeness in online product reviews on consumers' product attitude certainty and behavioral intentions. Drawing on salience theory, attribution theory, and work in attitude certainty, I predict that, when con
Publikováno v:
Journal of Business Research. 154:113339
Autor:
Julija Dzenkovska, Gianfranco Walsh, Ahmad Daryanto, Thomas C. Baker, Simos Chari, Kemefasu Ifie, Bryan A. Lukas
Publikováno v:
Baker, T L, Chari, S, Daryanto, A, Dzenkovska, J, Ife, K, Lukas, B A & Walsh, G 2020, ' Discount Venture Brands : Self-congruity and Perceived Value-for-Money? ', Journal of Business Research, vol. 116, pp. 412-419 . https://doi.org/10.1016/j.jbusres.2019.07.026
Grocery retailers have begun to target price conscious consumers with a new type of budget brand, called discount venture brands. These brands are exclusive to the retailer but, unlike traditional private-label brands, do not display retailer brandin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1a5a15eb13a566681f0b10337eb12159
https://research.manchester.ac.uk/en/publications/f38dfc89-7670-417f-973e-2a6194dd6f02
https://research.manchester.ac.uk/en/publications/f38dfc89-7670-417f-973e-2a6194dd6f02
Publikováno v:
Journal of Retailing and Consumer Services. 44:214-221
Existing research on word-of-mouth (WOM) referrals has rarely considered what drives consumers to engage in pre-outcome WOM (i.e., referrals before they have experienced the final service outcome). This study argues that WOM behavior that predates th
Publikováno v:
JOURNAL OF SERVICES MARKETING
Purpose This paper aims to undertake a simultaneous assessment of interdependence in the behaviours of front-line and back-office employees and their joint effect on customer-related organisational performance. It also tests for a moderating influenc
Publikováno v:
SpringerBriefs in Business ISBN: 9783319635095
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5bbf7a84c1b78f14d792516d1102e6e9
https://doi.org/10.1007/978-3-319-63510-1
https://doi.org/10.1007/978-3-319-63510-1
Publikováno v:
Organisational Adaptations ISBN: 9783319635095
An extensive theoretical inquiry into existing body of knowledge applicable to organisational adaptations will provide a robust platform in broadening our understanding of the key issues in organisational adaptations. A pluralistic approach is adopte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d71c51acbd48122de69f68d535f1ad51
https://doi.org/10.1007/978-3-319-63510-1_3
https://doi.org/10.1007/978-3-319-63510-1_3