Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Kemal KURTULUŞ"'
Autor:
Gözdegül BAŞER, Kemal KURTULUŞ
Publikováno v:
Sosyal Araştırmalar ve Yönetim Dergisi.
Medicinal and aromatic plants (MAPs) products became more popular during and after the Covid-19 pandemic. MAPs production and marketing could be accepted as a niche business. The purpose of this study is to examine the marketing strategies of a MAPs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::387f50a94dc55b141f925f473771be87
https://doi.org/10.35375/sayod.1180779
https://doi.org/10.35375/sayod.1180779
Publikováno v:
European Journal of Marketing. 44:1286-1304
PurposeIn recent years, brand personality as a branding construct has received considerable interest, which has led to a significant effort to develop tools to measure the personality of brands. Although the majority of these studies have focused on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efaa91fdf45dc1d1fd5d209e53478911
https://doi.org/10.1108/03090561011062844
https://doi.org/10.1108/03090561011062844
Publikováno v:
Thriving in a New World Economy ISBN: 9783319241463
Impulse buying refers to buying as a result of a sudden, intense urge to buy without planning the buying situation. Previous research has shown that numerous factors influence impulsive buying decisions of consumers. This study treats ethnicity as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e02dfd15ecf9a3230a389accd059b4e8
https://doi.org/10.1007/978-3-319-24148-7_82
https://doi.org/10.1007/978-3-319-24148-7_82
Publikováno v:
Bogazici Journal. 19:99-113
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::528541be63c834d0fc05570a148d1b2f
https://doi.org/10.21773/boun.19.1.6
https://doi.org/10.21773/boun.19.1.6
Autor:
Kemal Kurtuluş
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
Among different models which can be classified as explanatory, predictive or optimizing (Hughes, 1973), the Markov Model falls into the predictive group. As with all other models, the Markov Model also has some shortcomings, the major of which is tha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b653a0f064341c97ae73b6210507e80
https://doi.org/10.1007/978-3-319-16937-8_124
https://doi.org/10.1007/978-3-319-16937-8_124
Autor:
Zehra Bozbay, Kemal Kurtuluş
Publikováno v:
Marketing in Transition: Scarcity, Globalism, & Sustainability ISBN: 9783319186863
A large body of research has provided strong evidence of country of manufacture effects on product evaluations however; country of manufacture effect on brand image is appeared to be ignored. This research based on country of manufacture effect on br
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18aeb6f8f597df5466a4ead73ab9441f
https://doi.org/10.1007/978-3-319-18687-0_151
https://doi.org/10.1007/978-3-319-18687-0_151
Autor:
Kemal Kurtuluş, Sema Kurtuluş
Publikováno v:
Creating and Delivering Value in Marketing ISBN: 9783319118475
Today’s customer has a tremendous impact on retailer activities and therefore customer is the driving force of changes in retailing. The primary objective of this research is to find out the differences between buyers of retailer and manufacturer b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f12f2dc18dd9c648f575dd901ec8c70a
https://doi.org/10.1007/978-3-319-11848-2_3
https://doi.org/10.1007/978-3-319-11848-2_3
Publikováno v:
Advances in Data Mining. Applications and Theoretical Aspects ISBN: 9783642397356
ICDM
ICDM
Brands are working hard to build a brand equity which hope to lead the companies to have more loyal customers. Loyal customers are more cost efficient and have the intention to make multiple buying. The aim of this paper to track multiple buying beha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::217419c5277dbdd28dbea32b369b2c0d
https://doi.org/10.1007/978-3-642-39736-3_15
https://doi.org/10.1007/978-3-642-39736-3_15
Autor:
Kemal Kurtuluş
Publikováno v:
European Journal of Operational Research. 14:329-334
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dfe6f2ce0266a870d86b237ba667d70d
https://doi.org/10.1016/0377-2217(83)90270-9
https://doi.org/10.1016/0377-2217(83)90270-9
Autor:
Kemal Kurtuluş
Publikováno v:
European Journal of Marketing. 12:529-540
Recounts the present status of marketing research in Turkey using the 1976 Survey of Marketing Research in Turkey. Presents only the survey's basic findings and a brief evaluation. Documents that owing to financial and time limitations on the study,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6755e4bad2f5b3410c809654f59b56ef
https://doi.org/10.1108/eum0000000004979
https://doi.org/10.1108/eum0000000004979