Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process

Autor: Novoselova Olga V., Simon Judit, Kemény Ildikó, Zhu Kai, Csobán Katalin, Balogh Andrej, Dávid Lóránt Dénes

Publikováno v: Management şi Marketing, Vol 18, Iss 2, Pp 145-171 (2023)

The stronger capacity of falsehood to diffuse in comparison with the truth pushes researchers to identify fake news effects on the formation of country brand equity due to the distant and intangible nature of this notion. To explore this exposure, va

Externí odkaz: https://doaj.org/article/5e4859f39d0e460fa913872e0c62048f

A motivation based shopper typology for short term retail events

Autor: Kelemen, Zita, Kemény, Ildikó

Publikováno v: Society and Economy. In Central and Eastern Europe ǀ Journal of the Corvinus University of Budapest. 41(1):107-124

Externí odkaz: https://www.ceeol.com/search/article-detail?id=744892

Estimating hierarchical constructs using consistent partial least squares : The case of second-order composites of common factors

Autor: van Riel, Allard C.R., Henseler, Jörg, Kemény, Ildikó, Sasovova, Zuzana

Publikováno v: Industrial Management & Data Systems, 2017, Vol. 117, Issue 3, pp. 459-477.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IMDS-07-2016-0286

Measuring quality perception in electronic commerce : A possible segmentation in the Hungarian market

Autor: Kemény, Ildikó, Simon, Judit, Nagy, Ákos, Szucs, Krisztián

Publikováno v: Industrial Management & Data Systems, 2016, Vol. 116, Issue 9, pp. 1946-1966.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/IMDS-09-2015-0398

Which equations?: An inquiry into the equations in partial least squares structural equation modeling

Autor: Schuberth, Florian, Müller, Tobias, Henseler, Jörg, Kemény, Ildikó, Kun, Zsuzsanna

Publikováno v: New Perspectives in Serving Customers, Patients, and Organizations: A Festschrift for Judit Simon, 96-115
STARTPAGE=96;ENDPAGE=115;TITLE=New Perspectives in Serving Customers, Patients, and Organizations

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::a79559218459b0b349c7e17dc90c1a86
https://research.utwente.nl/en/publications/which-equations(2ac20fbf-f7ea-48ff-9bd9-4c847bcd1f4f).html