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[E1] Background: Price is one of the most important attributes influencing consumer decisions. That is even more evident in the Peruvian market since the COVID-19 pandemic, as there is a clear tendency to economise. In this sense, analysing the price
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https://explore.openaire.eu/search/publication?articleId=doi_dedup___::01e633c2db8fd7368964eed23b38a4ed