Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Kelty Logan"'
Publikováno v:
Journal of Interactive Advertising. 22:125-140
Publikováno v:
Psychology & Marketing. 38:1712-1722
Autor:
Laura F. Bright, Kelty Logan
Publikováno v:
Internet Research. 28:1213-1227
PurposeSocial media usage has become ubiquitous in our society – consumers are spending upwards of 20 percent of their media time on social sites interacting with friends, family and brands (Adler, 2016) and all of this usage is driving fatigue. Th
Publikováno v:
Journal of Marketing Theory and Practice. 26:357-367
As social media use continues to climb, consumers are beginning to experience social media fatigue leading to concern among marketers about the efficacy of the channel. This research examines socia...
Why Isn't Everyone Doing It? A Comparison of Antecedents to Following Brands on Twitter and Facebook
Autor:
Kelty Logan
Publikováno v:
Journal of Interactive Advertising. 14:60-72
This research compares the antecedents to young adults’ intentions to follow brands on Twitter and Facebook. The three conclusions that emerge from this study are not entirely consistent with planned behavior or technology acceptance models. First,
Publikováno v:
Journal of Research in Interactive Marketing. 6:164-179
PurposeThe purpose of this paper is to compare female students' perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of television advertising.Design/methodology/approachAn online questionnaire was
Autor:
Kelty Logan
Publikováno v:
International Journal of Mobile Communications. 1:1
This multi-phase study contributes to the uses and gratifications literature by focusing on young adults in the USA and their use of smartphone applications apps in the belief that a thorough understanding of the gratifications sought GS from smartph
Autor:
KELTY LOGAN
Publikováno v:
International Journal of Internet Marketing and Advertising. 10:152
Two theoretical models - the Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) - were used to evaluate how young adults decide to follow brands on Facebook. An online survey was fielded among approximately 500 current social med
Autor:
Kelty Logan, Laura F. Bright
Publikováno v:
International Journal of Internet Marketing and Advertising. 8:161
Daily-deal websites, such as Groupon and LivingSocial, have become increasingly popular in the USA. This research applies a theoretical model, the Theory of Planned Behaviour, to consumer use of daily-deal websites. An online survey was fielded among