Zobrazeno 1 - 3
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pro vyhledávání: '"Kelly Saporta‐Sorozon"'
Autor:
Nurit Zusman, Kelly Saporta‐Sorozon
Publikováno v:
Public Health Nursing. 39:601-608
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::650eaa25a38c30dec75c762f0849ab46
https://doi.org/10.1111/phn.13030
https://doi.org/10.1111/phn.13030
Autor:
Michael Bar-Eli, Kelly Saporta-Sorozon
Publikováno v:
Journal of Consumer Behaviour. 17:e90-e100
Consumers are often exposed to causal claims (e.g., a new pill that claims to treat acne) that are occasionally accompanied by data indicating that the product (target) performed better than another product (referent). In this study, we examined the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7dc2cc52aa74113ccbddcd3b3c729fb3
https://doi.org/10.1002/cb.1688
https://doi.org/10.1002/cb.1688
Autor:
Kelly Saporta Sorozon
Publikováno v:
Business and Management Studies. 5:64
Studies show a product's shape affects consumer judgments. Yet, the basic principle that governs shape effects is unclear. In this study, we fill this gap by demonstrating that causal-reasoning considerations govern shape effects. Specifically, peopl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6265942959bae6046ba7d97f0549c5ea
https://doi.org/10.11114/bms.v5i2.4239
https://doi.org/10.11114/bms.v5i2.4239