Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Kelley Cours Anderson"'
Publikováno v:
Journal of Macromarketing. 43:110-118
Social media influencers have received significant recognition for their marketing capabilities but are also identified as contributing to several negative societal consequences. This commentary explores social media influencers’ emergent role and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::32dd1a7273daf72c3cc88657e373455f
https://doi.org/10.1177/02761467231163754
https://doi.org/10.1177/02761467231163754
Publikováno v:
Marketing Education Review. 31:294-310
COVID-19 forced marketing education online, physically separating faculty from their students complicating communication, and generally disrupting the social process of learning. COVID-19 changed education in unprecedented ways, leaving many marketin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cab6e7bc2c6724dd4b0c51e600bddae0
https://doi.org/10.1080/10528008.2021.1936561
https://doi.org/10.1080/10528008.2021.1936561
Publikováno v:
The Journal of Real Estate Finance and Economics.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f65311c04f726bd279eb308c8c5cd3f
https://doi.org/10.1007/s11146-022-09908-x
https://doi.org/10.1007/s11146-022-09908-x
Publikováno v:
Marketing Education Review. 31:147-153
Marketing faculty face a complex challenge in preparing students for the modern marketplace. Today, marketing roles require creativity, problem-solving, curiosity, and the ability to learn continuo...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c2db11e68950df7f36e052f503682ef9
https://doi.org/10.1080/10528008.2020.1853572
https://doi.org/10.1080/10528008.2020.1853572
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4978a63b8093d2bfb8bcbb2688be6b51
https://doi.org/10.1007/978-3-030-95346-1_53
https://doi.org/10.1007/978-3-030-95346-1_53
Autor:
Kelley Cours Anderson, Kerry T. Manis
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80223dd07454ac5babc3033ad8bdfacf
https://doi.org/10.1007/978-3-030-89883-0_32
https://doi.org/10.1007/978-3-030-89883-0_32
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e1f02f8e010f53d5c924eb55a3747f47
https://doi.org/10.1007/978-3-030-89883-0_18
https://doi.org/10.1007/978-3-030-89883-0_18
Publikováno v:
Journal of Retailing and Consumer Services. 21:773-779
Social networks are an innovative tool that people use to communicate with family, friends and, increasingly, businesses. To optimize social networks as a marketing strategy, apparel retailers must understand consumers׳ motivations to interact with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cdbf3c5246468af3011aa00e7b868ef8
https://doi.org/10.1016/j.jretconser.2014.05.007
https://doi.org/10.1016/j.jretconser.2014.05.007