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This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both pr
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Autor:
Kelley, Larry D.1, King, Robert L.2
Publikováno v:
Journal of Advertising. 1985, Vol. 14 Issue 4, p61-61. 2/3p.
