Zobrazeno 1 - 10
of 65
pro vyhledávání: '"Kelley, Larry D."'
Autor:
Rawlins, KaraGust1 (AUTHOR) gustk@msu.edu
Publikováno v:
Journal of Business & Finance Librarianship. 2009, Vol. 14 Issue 3, p295-297. 3p.
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both pr
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression