Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Keith John Perks"'
Cause Related Marketing: Consumers Perceptions and Benefits for Profit and Non-Profits Organisations
Autor:
Francisca Farache, Keith John Perks, Lilian Soares Outtes Wanderley, José Milton de Sousa Filho
Publikováno v:
BAR: Brazilian Administration Review, Vol 5, Iss 3, Pp 210-224 (2008)
This study is an attempt to understand consumers’ perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published data. The research aim was focused on the consum
Externí odkaz:
https://doaj.org/article/0da111d6acd844dc9a3f80fa15743a2c
Autor:
Francisca Farache, Keith John Perks, Lilian Soares Outtes Wanderley, José Milton de Sousa-Filho
Publikováno v:
ResearcherID
Redalyc
Redalyc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2cbb550fff50d0caed07670f54c0dd10
http://www.redalyc.org/articulo.oa?id=84150303
http://www.redalyc.org/articulo.oa?id=84150303
