Zobrazeno 1 - 10
of 92
pro vyhledávání: '"Keith Goffin"'
Publikováno v:
Journal of Innovation Management, Vol 9, Iss 4, Pp 1-28 (2022)
Mid-sized businesses (MSB) and mid-sized B2B businesses (MSB2B) in particular are often ignored in the research on innovation management. Yet, MSBs are very important for the growth of economies worldwide and it is of utmost importance for their futu
Externí odkaz:
https://doaj.org/article/56a201d2258b483db666fd54ecf19cc7
Autor:
Michele Angelo Cecchi, Stuart Grant, Matthias Seiler, Neil Turner, Richard Adams, Keith Goffin
Publikováno v:
Research-Technology Management. 65:41-52
Multinational, technology-intensive companies routinely use globally distributed R&D teams, but COVID-19 represented an additional challenge. Lockdowns and home-office working severely limit human interaction and can impact the communication, social
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca0ac0466fecb3d93380a1ccf7ae48d2
https://doi.org/10.1080/08956308.2022.2020566
https://doi.org/10.1080/08956308.2022.2020566
Publikováno v:
Research-Technology Management. 64:20-28
Overview: B2B companies are an important part of the global economy, and traditionally they have relied on technological capabilities to compete. Currently, the B2B sector is under increasing pressure, as many B2B companies no longer have a technolog
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27893c4e2d5e9beac87418cc5efc9cd2
https://doi.org/10.1080/08956308.2021.1908721
https://doi.org/10.1080/08956308.2021.1908721
R&D plays a crucial role in developing new products, the commercialisation of which can drive corporate growth. Over three decades, research has focused the new product development (NPD) process and it is known that developing new products is a knowl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d69ff3f385929d21c3dffe5bf35a031e
http://dspace.lib.cranfield.ac.uk/handle/1826/16010
http://dspace.lib.cranfield.ac.uk/handle/1826/16010
•Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights.•This mode adopts both an emic and an etic research perspective that complement each other.•User “logos”, “ethos”, “pathos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91da91c0ac1368ec3172685b29023dab
http://dspace.lib.cranfield.ac.uk/handle/1826/15375
http://dspace.lib.cranfield.ac.uk/handle/1826/15375
Autor:
Keith Goffin, Rick Mitchell
The new edition of this highly successful textbook draws on the authors'extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongsi
Publikováno v:
Technological Forecasting and Social Change. 169:120817
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20c36f7a68ecdce224387520c89c78a5
https://doi.org/10.1016/j.techfore.2021.120817
https://doi.org/10.1016/j.techfore.2021.120817
Breakthrough ideas depend upon the generation of new knowledge, which emerge from the conversion of tacit knowledge at the fuzzy front‐end (FFE) of new product development (NPD). The occurrence of stories and metaphors has been strongly linked to t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8338c0cc62e9247241c0ffb57c8dfa4f
https://eprints.kingston.ac.uk/id/eprint/42636/1/Sakellariou-E-42636-AAM.pdf
https://eprints.kingston.ac.uk/id/eprint/42636/1/Sakellariou-E-42636-AAM.pdf
Autor:
Keith Goffin, Tove Weigel
Publikováno v:
Research-Technology Management. 58:28-35
Accessing deep customer insights is crucial to creating radical new products, services, and business models. The Swedish company Molnlycke Health Care has focused on generating customer insights si...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e0dd26bbb2e0ab5569aabfcc8a89d72
https://doi.org/10.5437/08956308x5803324
https://doi.org/10.5437/08956308x5803324
Publikováno v:
International Journal of Production Research. 53:5334-5353
After-sales service is a critical element in the successful marketing of many products. Capital goods, for example, manufacturing equipment, require after-sales service such as maintenance and repair in order for customers to get the full value from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ad941daf420b7b0301fa53a852a9d3d
https://doi.org/10.1080/00207543.2015.1033499
https://doi.org/10.1080/00207543.2015.1033499