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pro vyhledávání: '"Keith Fletcher"'
Autor:
Keith Fletcher
Partnerships in Social Care is a practical handbook for professionals engaged in planning strategic partnerships in health, social care and education services. Designed as a quick reference, the book allows readers to find advice relevant to their pa
Publikováno v:
International Journal of Advertising. 26:79-98
Advertising creatives are often characterised in terms of stereotypes such as genius or maverick. Relatively few studies have focused on the complexities and contradictions that face creatives in their professional role. In this paper we draw on dept
Autor:
Keith Fletcher, Linda D. Peters
Publikováno v:
Journal of Marketing Management. 20:741-770
Communication, and its key role in facilitating teamworking and knowledge management, is at the heart of research designed to understand the best approaches to managing teamwork and integration across functions and business partners. This understandi
Autor:
Keith Fletcher, Linda D. Peters
Publikováno v:
Journal of Customer Behaviour. 3:53-80
Autor:
Keith Fletcher
Publikováno v:
International Journal of Advertising. 22:249-272
This paper briefly reviews the difficulties that privacy concerns are creating for the growth of e-business and customer relationship management (CRM). The paper introduces the concept that the changing nature of consumer power is an essential elemen
Autor:
Keith Fletcher
Publikováno v:
Journal of Database Marketing & Customer Strategy Management. 9:203-206
Publikováno v:
The Service Industries Journal. 21:17-32
Database Marketing has emerged as the technological means of achieving competitive advantage through the development and retention of customer relationships, but not all companies in the services sector have been successful in moving beyond operation
Publikováno v:
Journal of Theoretical Biology. 205:241-252
A mathematical model which allows the calculation of the level of neurofilament protein in the cell body (x) and in the neurites (y) of differentiating SK-N-SH cells is presented. The model considers the changes in cell number (proliferating cells) a
Autor:
John Keith FLETCHER
Publikováno v:
Journal of Nuclear Science and Technology. 35:759-767