Zobrazeno 1 - 10
of 74
pro vyhledávání: '"Kefi, Hajer"'
Publikováno v:
In Information & Management January 2024 61(1)
Publikováno v:
Journal of Service Management, 2022, Vol. 34, Issue 2, pp. 208-230.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-06-2021-0237
Publikováno v:
In International Journal of Information Management December 2022 67
Social media marketing analytics : a multicultural approach applied to the beauty \& cosmetic sector
We present in this paper a multicultural approach to social media marketing analytics, applied in two Facebook brand pages: French (individualistic culture, the country home of the brand) versus Saudi Arabian (collectivistic culture, one of its count
Externí odkaz:
http://arxiv.org/abs/1702.01676
Autor:
Dwivedi, Yogesh K., Ismagilova, Elvira, Hughes, D. Laurie, Carlson, Jamie, Filieri, Raffaele, Jacobson, Jenna, Jain, Varsha, Karjaluoto, Heikki *, Kefi, Hajer, Krishen, Anjala S., Kumar, Vikram, Rahman, Mohammad M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Rowley, Jennifer, Salo, Jari, Tran, Gina A., Wang, Yichuan
Publikováno v:
In International Journal of Information Management August 2021 59
Publikováno v:
Information Technology & People, 2019, Vol. 33, Issue 1, pp. 83-105.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/ITP-04-2018-0184
Autor:
Kefi, Hajer, Maar, Daniel
Publikováno v:
In Journal of Business Research September 2020 117:579-586
Autor:
Sokolova, Karina, Kefi, Hajer
Publikováno v:
In Journal of Retailing and Consumer Services March 2020 53
Autor:
Maar, Daniel1 (AUTHOR) d.maar@psbedu.paris, Kefi, Hajer2 (AUTHOR), Orhan, Mehmet A.3 (AUTHOR)
Publikováno v:
Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Dec2023, Vol. 38 Issue 4, p104-120. 17p.
Autor:
Maar, Daniel1 (AUTHOR) d.maar@psbedu.paris, Kefi, Hajer2 (AUTHOR), Orhan, Mehmet A.3 (AUTHOR)
Publikováno v:
Recherche et Applications en Marketing (Sage Publications Inc.). Oct2023, Vol. 38 Issue 4, p114-133. 20p.