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pro vyhledávání: '"Kazuo, USUI"'
Autor:
Kazuo Usui
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter hal
Marketing System and A. Giddens' Theory of Structuration: From a Macromarketing Perspective, Part II
Autor:
Kazuo, USUI
Publikováno v:
埼玉学園大学紀要. 経済経営学部篇 = Bulletin of Saitama Gakuen University. Faculty of Economics and Business. 22:53-66
Autor:
Kazuo Usui
Publikováno v:
Consumer Culture Theory in Asia ISBN: 9781003111559
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e5736c32bff2a0d691aa9a345339856
https://doi.org/10.4324/9781003111559-4
https://doi.org/10.4324/9781003111559-4
Autor:
Kazuo, USUI
Publikováno v:
埼玉学園大学紀要. 経済経営学部篇 = Bulletin of Saitama Gakuen University. Faculty of Economics and Business. 19:87-100
Autor:
Kazuo Usui
There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter hal
Autor:
Kazuo, USUI
Publikováno v:
埼玉学園大学紀要. 経済経営学部篇 = Bulletin of Saitama Gakuen University. Faculty of Economics and Business. 18:85-96
本稿は、コトラーの提起したマーケティングの概念拡張・包括概念に照らして、スポーツマーケティングの概念の明確化を図る。マーケターと消費者との関係、公的機関によるマーケタ
Autor:
Kazuo Usui
Publikováno v:
Journal of Marketing Channels. 25:211-235
This article explores the historical development of Japanese wholesalers in the food and drink industry in modern Japan. Despite many criticisms of Japanese wholesalers as being “multi-laye...
Publikováno v:
鶴見大学仏教文化研究所紀要 = Bulletin of the Institute of Buddhist Culture, Tsurumi University. 22:43-53
Autor:
Kazuo, USUI
Publikováno v:
鶴見大学仏教文化研究所紀要 = Bulletin of the Institute of Buddhist Culture, Tsurumi University. 22:5-12
Autor:
Kazuo Usui
Publikováno v:
Market, Globalization & Development Review. 3