Zobrazeno 1 - 2
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pro vyhledávání: '"Kazokiene, Lina"'
Autor:
Vaitkevicius, Sigitas1 sigitas.vaiktekicius@ktu.lt, Kazokiene, Lina2 lina.kazokiene@ktu.lt
Publikováno v:
Engineering Economics. 2013, Vol. 24 Issue 1, p28-35. 8p. 2 Diagrams, 4 Charts.
Publikováno v:
Inžinerinė ekonomika [Engineering Economics]. 2011, 22 (1), p. 91-105.
The article reveals the specifics of public relations‘(PR) effectiveness evaluation while emphasizing its complex nature. Elements of PR effectiveness evaluation complex and their expediency are analyzed. After identifying the lack of clear corpus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88ab7b456193362fe111ed734c9b3735
https://vb.ktu.edu/KTU:ELABAPDB3118881&prefLang=en_US
https://vb.ktu.edu/KTU:ELABAPDB3118881&prefLang=en_US
