Zobrazeno 1 - 10
of 42
pro vyhledávání: '"Kaye D. Sweetser"'
Autor:
Sarah Burns Mobilio, Timothy R. Irish, Joshua W. Larson, Kaye D. Sweetser, Matthew W. Finnerty
Publikováno v:
Public Relations Review. 47:102045
An online survey (N = 220) empirically tested the coorientation of public affairs role expectations between U.S. Marine Corps public affairs practitioners and non-public affairs supervisors in the U.S. Marine Corps. The researchers applied organizati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c92dc11537d3fca6062c471bbdca84f
https://doi.org/10.1016/j.pubrev.2021.102045
https://doi.org/10.1016/j.pubrev.2021.102045
Publikováno v:
Public Relations Review. 43:738-749
Information subsidies from military and civilian public relations practitioners receive varying degrees of acceptance by media gatekeepers. Using an experimental design, this study examined organizational affiliation within media gatekeeping. Televis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a42175f590d3982dd24024b26207063
https://doi.org/10.1016/j.pubrev.2017.07.006
https://doi.org/10.1016/j.pubrev.2017.07.006
Autor:
Kaye D. Sweetser, Nicholas Browning
Publikováno v:
Journal of Public Relations Research. 29:200-218
This national online survey (N = 493) examined the political organization-public relationship (POPR) that voters perceived with their own political party and their opposing political party, as well as voters’ assessment of the credibility of candid
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::169b3645699cce4a9ed1d0a05ae306c1
https://doi.org/10.1080/1062726x.2017.1388240
https://doi.org/10.1080/1062726x.2017.1388240
Autor:
Kaye D. Sweetser
Publikováno v:
American Behavioral Scientist. 61:345-356
Using a national sample of first-time voters ( N = 1,465), this online survey investigated relationship theory in political public relations. Looking at one’s relationship with both major U.S. political parties during the 2016 U.S. presidential ele
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e8096c85df6e121c36977560e5ebe89c
https://doi.org/10.1177/0002764217701216
https://doi.org/10.1177/0002764217701216
Autor:
Kaye D. Sweetser
Publikováno v:
Political Public Relations ISBN: 9781351053143
Digital political public relations, as a strategic approach within political public relations, allows political entities opportunities to truly connect with citizens. As communication channels evolved and digital tools emerged, the growth of digital
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14c8dae69730e877ee0324be3fa96d7a
https://doi.org/10.4324/9781351053143-4
https://doi.org/10.4324/9781351053143-4
Autor:
W.M. Knight, Kaye D. Sweetser
Publikováno v:
Public Relations Review. 47:102037
A survey (N = 177) of public relations professionals and C-Suite managers within a global organization provided an empirical test of the Theory of Public Relations Competence (Hazleton, 2006). Results demonstrate the impact of differing levels profes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fc5dd2fd516ce0609317e9ef8433b18
https://doi.org/10.1016/j.pubrev.2021.102037
https://doi.org/10.1016/j.pubrev.2021.102037
Publikováno v:
Public Relations Review. 47:101989
Using a posttest-only experimental design (N = 648), this study examines framing theory in public relations when applied to media coverage of women in military combat roles. This experiment manipulates the frame of an article by including either a po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92fb974afe9db26f9c0e450d007654b1
https://doi.org/10.1016/j.pubrev.2020.101989
https://doi.org/10.1016/j.pubrev.2020.101989
Autor:
Kaye D. Sweetser, Tom Kelleher
Publikováno v:
Journal of Public Relations Research. 28:217-231
Guided by relationship theory, this study develops and tests abbreviated operational definitions of communicated commitment and conversational voice as communicative strategies in maintaining organization-public relationships (OPRs). Researchers firs
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7de1c62ff3c5d8364f5dffb6b1cf77d6
https://doi.org/10.1080/1062726x.2016.1237359
https://doi.org/10.1080/1062726x.2016.1237359
Publikováno v:
American Behavioral Scientist. 60:1442-1457
Using a pretest and posttest online experiment ( N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude toward the adve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cd15a9bede92b12012325d5c90a0e80e
https://doi.org/10.1177/0002764216660138
https://doi.org/10.1177/0002764216660138
Publikováno v:
Public Relations Review. 42:82-90
This study explicates online political activism (OPA); provides a short, reliable, and valid index for measuring OPA; and examines correlates that predict such active publics. A national probability sample of adult American Internet users was surveye
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a8f5030df264a31f2af4fbd12a5c7b4
https://doi.org/10.1016/j.pubrev.2015.11.006
https://doi.org/10.1016/j.pubrev.2015.11.006