Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Kay Naumann"'
Autor:
Kay Naumann, Jana Bowden
Publikováno v:
Problems and Perspectives in Management, Vol 13, Iss 1, Pp 56-66 (2015)
Externí odkaz:
https://doaj.org/article/53c1b6d15de740429f5345acf40f8979
Publikováno v:
European Journal of Marketing. 54:1469-1499
Purpose The purpose of this study is to operationalise and measure the effects of negative customer engagement (CE) in conjunction with positive CE. Both valences are explored through affective, cognitive and behaviour dimensions, and, in relation to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::091e6a019a816576bf4a05127d7ce114
https://doi.org/10.1108/ejm-07-2017-0464
https://doi.org/10.1108/ejm-07-2017-0464
Publikováno v:
Studies in Higher Education. 46:1207-1224
Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally satisfaction has been prioritised in assess...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e9187bc709cfb701e421f699edab79fd
https://doi.org/10.1080/03075079.2019.1672647
https://doi.org/10.1080/03075079.2019.1672647
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 29:890-912
PurposeMinimal attention is given to the negative valences of customer engagement and how they manifest in ways that detract from service value. The purpose of this paper is to uncover the meaning and conceptual dimensions of disengagement and negati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30a7fbfd168be6c5f28930a9bac3ddda
https://doi.org/10.1108/apjml-08-2016-0144
https://doi.org/10.1108/apjml-08-2016-0144
Publikováno v:
Journal of Marketing Theory and Practice. 25:171-188
The literature on customer engagement has focused on its positive valence at the expense of its negative manifestations. This study seeks to address this gap by exploring how positive, disengaged, and negative valences of engagement operate within th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e51835fa0a02ef43fd733c0435084fcb
https://doi.org/10.1080/10696679.2016.1270772
https://doi.org/10.1080/10696679.2016.1270772
Autor:
Kay Naumann, Jana Bowden
Publikováno v:
Scopus-Elsevier
Macquarie University
Problems and Perspectives in Management, Vol 13, Iss 1, Pp 56-66 (2015)
Macquarie University
Problems and Perspectives in Management, Vol 13, Iss 1, Pp 56-66 (2015)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::47876b3c96854f51817751c4a1809b8b
http://www.scopus.com/inward/record.url?eid=2-s2.0-84943813740&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84943813740&partnerID=MN8TOARS
