Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Kay M. Palan"'
Autor:
Kay M Palan
Publikováno v:
American Journal of Business, 2016, Vol. 31, Issue 1.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/AJB-03-2016-0008
Publikováno v:
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World ISBN: 9783319500065
This paper reviews the international need for elder care and discusses a model for creating an internal environment for sustainable innovation based on an empirical study of elder care facilities that act entrepreneurially and support innovation to d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f9f9e99ff409d2132c36804f54f034c0
https://doi.org/10.1007/978-3-319-50008-9_111
https://doi.org/10.1007/978-3-319-50008-9_111
Publikováno v:
Journal of Current Issues & Research in Advertising. 34:247-262
The large and influential nature of the children's market on purchasing behavior is manifest at the global level. This study addresses a gap in the advertising literature by content analyzing children's commercials from three countries, Mexico, Turke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff9fd2401bbd897c1a6ef1f56fdda769
https://doi.org/10.1080/10641734.2013.787583
https://doi.org/10.1080/10641734.2013.787583
Autor:
Aysen Bakir, Kay M. Palan
Publikováno v:
Journal of Current Issues & Research in Advertising. 34:39-56
Television commercials reflect societal beliefs and norms regarding gender role orientation through ad characters' gender role portrayals. Advertisers and marketers who target global customers must be sensitive to societal differences with respect to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2b2f6ccbd877cd892e8363bb03bf5d54
https://doi.org/10.1080/10641734.2013.754708
https://doi.org/10.1080/10641734.2013.754708
Autor:
Kay M. Palan
Publikováno v:
American Journal of Business. 31
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9c1319e4aad2a4acec6454611f91112a
https://doi.org/10.1108/ajb-03-2016-0008
https://doi.org/10.1108/ajb-03-2016-0008
Autor:
Kay M. Palan, Lynnea Mallalieu
Publikováno v:
Young Consumers. 13:242-254
PurposeThis research aims to examine some of the main sources of frustration in the relationship between retailers and teen shoppers and the coping strategies they use as they interact with each other in a mall environment.Design/methodology/approach
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aebbeffa56c96ff98bf1eafac33ab1ca
https://doi.org/10.1108/17473611211261638
https://doi.org/10.1108/17473611211261638
Publikováno v:
Journal of Consumer Behaviour. 11:115-123
The consumption of makeup by teenage girls may represent a ritual critical to the rite of passage to adulthood. To explore this issue, depth interviews were conducted with 25 teenage girls in France, ages 14–18 years, about their makeup use. The da
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f7b90cc5e5c679bd56742aaf4067bc1
https://doi.org/10.1002/cb.387
https://doi.org/10.1002/cb.387
Publikováno v:
Journal of Marketing Theory and Practice. 19:81-96
This study investigates variables particularly salient to college students' misuse of credit cards and compulsive buying behavior that have not been previously examined together—self-esteem, power-prestige, and risk-taking. In addition, the study p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::09b6be43113a79c3ffffe8ec12f69fad
https://doi.org/10.2753/mtp1069-6679190105
https://doi.org/10.2753/mtp1069-6679190105
Publikováno v:
Journal of Business Research. 63:1342-1348
Adolescents are an important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::954276d81c6ca59f21769a509ab3e2ff
https://doi.org/10.1016/j.jbusres.2010.01.001
https://doi.org/10.1016/j.jbusres.2010.01.001
Autor:
Kay M. Palan, Aysen Bakir
Publikováno v:
Journal of Advertising. 39:35-48
Past research of children's television advertising shows that gender-related content is very prevalent, yet the potential impact of that content on children's attitudes toward advertising messages and brands has received very little attention. To add
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef62aff8bb2d7405940729ce79848551
https://doi.org/10.2753/joa0091-3367390103
https://doi.org/10.2753/joa0091-3367390103