Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Kawpong Polyorat"'
Autor:
Kawpong Polyorat
Journal of Management Science Nakhon Pathom Rajabhat University, 9, 1, 174-186
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b28889a86259e5d1fb25bdeb3f64ad05
Autor:
Kawpong Polyorat
Publikováno v:
Proceedings of 2nd International Conference on Business, Management and Economics.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4917cf5515c8fcc6fb1a8792f0e3a33c
https://doi.org/10.33422/2nd.icbmeconf.2019.06.1027
https://doi.org/10.33422/2nd.icbmeconf.2019.06.1027
Autor:
Kawpong Polyorat, Nathamon Buaprommee
Publikováno v:
Asia Pacific Management Review. 21:161-169
Due to the emergence of mad cow disease and avian flu in poultry, meat traceability has been implemented within the meat supply chain to more effectively handle food safety and quality issues. This study aims to examine antecedents of purchase intent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3caf2466e920882ca44663d1d78ae6a3
https://doi.org/10.1016/j.apmrv.2016.03.001
https://doi.org/10.1016/j.apmrv.2016.03.001
MFU Connexion: Journal of Humanities and Social Sciences, 6, 2
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d02b31dbcc0c7f3af0080e8690f74ab6
Autor:
Suwichit Chaidaroon, Kawpong Polyorat
Publikováno v:
International Journal of Business and Social Research, Vol 3, Iss 8, Pp 57-65 (2013)
Engaging in a genuine dialogue with stakeholders seems to be a pressing issue that corporate communicators are facing in implementing their CSR initiatives (Hess, 2008; Kaptein & van Tulder, 2003; O'Rordan & Fairbrass, 2008). However, communication f
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::435e91babffabf2aeb0444608cac74d8
http://thejournalofbusiness.org/index.php/site/article/view/263
http://thejournalofbusiness.org/index.php/site/article/view/263
Autor:
Kawpong Polyorat1,2
Publikováno v:
Journal of Global Business & Technology. Fall2011, Vol. 7 Issue 2, p36-43. 8p. 1 Chart, 1 Graph.
Autor:
Kawpong Polyorat
Since the outbreak of mad cow disease and bird flu, consumers have become more concerned with meat quality and safety. As a result, meat traceability is adopted as one approach to handle consumers' concern in this issue. Nevertheless, in Thailand, me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cee5396e30882a61128f6ff1abfe05e7
Publikováno v:
Journal of Cross-Cultural Psychology. 44:738-747
This study investigates the effects of self-construals (independent self and interdependent self) on consumers’ tendency to be assertive or aggressive in their interaction with retail sales representatives. For this, the study employs samples from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f992e9ba85d5214f5e88bce87b82d228
https://doi.org/10.1177/0022022112466589
https://doi.org/10.1177/0022022112466589
Publikováno v:
International Marketing Review. 26:601-632
PurposeThe purpose of this paper is to examine an important exception to the “value congruity hypothesis,” which holds that advertising should be more effective when it is congruent with cultural values. It documents a paradoxical “reverse auth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::193ae0d97a735cdb5dca0784747a1c9f
https://doi.org/10.1108/02651330911001314
https://doi.org/10.1108/02651330911001314
Publikováno v:
Psychology and Marketing. 24:539-554
The relative impact of narrative versus factual message strategies on product evaluation was explored. The role of ad message involvement (AMI) as a mediator was also investigated. Narrative versus factual print ad copy resulted in more favorable pro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6f4956715dbd5035cc2cc395130e62fe
https://doi.org/10.1002/mar.20172
https://doi.org/10.1002/mar.20172