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pro vyhledávání: '"Kavoori, Rabi"'
Autor:
Alcobendas, Miguel, Ji, Jonathan, Gokulakannan, Hemakumar, Wami, Dawit, Kapchits, Boris, Duteil, Emilien Pouradier, Satow, Korby, Roman, Maria Rosario Levy, Diaz, Oriol, Diaz Jr., Amado A., Kavoori, Rabi
Floors (also known as reserve prices) help publishers to increase the expected revenue of their ad space, which is usually sold via auctions. Floors are defined as the minimum bid that a seller (it can be a publisher or an ad exchange) is willing to
Externí odkaz:
http://arxiv.org/abs/2302.06018
Autor:
Alcobendas, Miguel, Diaz, Amado, Diaz, Oriol, Gokulakannan, Hermakumar, Ji, Jonathan, Kapchits, Boris, Kavoori, Rabi, Roman, Maria Rosario Levy, Pouradier-Duteil, Emilien, Satow, Korby, Veerapaneni, Swarna, Wami, Dawit
In this paper we outline the methodology and impact of optimizing floors in Yahoo display and video ad exchange. This marketplace uses a first price auction mechanism to allocate ads. As a result, the highest bid wins the auction and the winner pays
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::53132bf908205b93558def38733eae21