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pro vyhledávání: '"Kaustubh Virkar"'
Autor:
Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar
Publikováno v:
Media Ekonomi dan Manajemen, Vol 39, Iss 1, Pp 132-150 (2024)
This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth y
Externí odkaz:
https://doaj.org/article/d5d20770a8fc4e158b546bce7ceb54a6
