Zobrazeno 1 - 10
of 68
pro vyhledávání: '"Kau Ah Keng"'
Autor:
Kau Ah Keng1, Ehrenberg, A. S. C.2
Publikováno v:
Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p399-409. 11p. 16 Charts.
Publikováno v:
Social Indicators Research, 2009 Jun 01. 92(2), 337-376.
Externí odkaz:
https://www.jstor.org/stable/27734866
Autor:
Leong, Siew Meng, Cote, Joseph A., Ang, Swee Hoon, Tan, Soo Jiuan, Jung, Kwon, Kau, Ah Keng, Pornpitakpan, Chanthika
Publikováno v:
Journal of International Business Studies, 2008 Sep 01. 39(6), 996-1009.
Externí odkaz:
https://www.jstor.org/stable/25483318
Publikováno v:
Social Indicators Research, 2006 Aug 01. 78(1), 33-59.
Externí odkaz:
https://www.jstor.org/stable/27522599
Publikováno v:
Journal of Happiness Studies. Mar2001, Vol. 2 Issue 1, p13-32. 20p.
Publikováno v:
Journal of Consumer Marketing. 24:214-228
PurposeThe purpose of this paper is to report the results of a study undertaken to investigate the gift‐giving behavior of consumers in the People's Republic of China (PRC) during the Chinese New Year and the influence exerted by Chinese cultural v
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbea494514517662354158dd96601c9b
https://doi.org/10.1108/07363760710756002
https://doi.org/10.1108/07363760710756002
Autor:
Kau Ah Keng, Mabel Chia
Publikováno v:
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422
This study examines the purchasing of consumer durable goods to determine if there is brand loyalty across different types of durable products. The results indicate that the propensity to purchase durable products of the same brand does not exist. Ho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8da35bddd00fa3541f4c156c702f1c36
https://doi.org/10.1007/978-3-319-16943-9_99
https://doi.org/10.1007/978-3-319-16943-9_99
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
A large-scale, representative survey of Singaporeans was conducted to obtain data, amongst others, on their values and attitudes. Factor and cluster analyses were performed. First, the underlying dimensions of Singaporeans’ value system were identi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67e98b3cbda67f2abe1b83ba1a8bb9b2
https://doi.org/10.1007/978-3-319-17320-7_117
https://doi.org/10.1007/978-3-319-17320-7_117
Publikováno v:
Library Management. 24:20-33
Examines the learning and reading‐related lifestyles of users and non‐users of libraries in Singapore. Door‐to‐door personal interviews with over 800 respondents in the age group of over 15 were used to collect the data. Factor analysis was u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbe3ad4371e569006d5bacd8350fb7b2
https://doi.org/10.1108/01435120310454485
https://doi.org/10.1108/01435120310454485