Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Katz, Helen"'
Autor:
Cornwell, T. Bettina, Katz, Helen
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, a
Externí odkaz:
https://library.oapen.org/handle/20.500.12657/88054
Autor:
Lee, Wei-na, Katz, Helen
Publikováno v:
Journal of Advertising Research. Jan/Feb93, Vol. 33 Issue 1, p74-85. 12p. 2 Black and White Photographs, 10 Charts.
Autor:
Katz, Helen1
Publikováno v:
Journal of Advertising Research. Feb/Mar91, Vol. 31 Issue 1, p7-16. 10p. 1 Black and White Photograph, 9 Charts, 1 Graph.
Autor:
Katz, Helen E., Lancaster, Kent M.
Publikováno v:
Journal of Advertising Research. Feb/Mar89, Vol. 29 Issue 1, p30-38. 9p. 2 Black and White Photographs.
Publikováno v:
American Academy of Advertising Conference Proceedings. 2006, p75-79. 5p.
Autor:
Cornwell, T. Bettina1, Katz, Helen2, Hairong Li3, Choi, Sejung Marina4, Dewhirst, Timothy5, Wakefield, Kirk6, Pullig, Chris6, Kahle, Lynn7, Kinney, Lance8, Pollay, Rick9, Rifon, Nora3, Sandler, Dennis10
Publikováno v:
American Academy of Advertising Conference Proceedings. 2006, p6-9. 4p.