Zobrazeno 1 - 10
of 34
pro vyhledávání: '"Katrijn Gielens"'
Autor:
Zhiling Bei, Katrijn Gielens
Publikováno v:
Journal of Marketing. 87:253-274
Online platforms aggregating brands, such as Amazon and Alibaba's Tmall, have emerged as powerful intermediaries for brands. Although these platforms offer unprecedented access to consumers, the platform controls this access. Thus, concerns are raise
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::011a40748b41856283e6e3fb8f324de6
https://doi.org/10.1177/00222429221116803
https://doi.org/10.1177/00222429221116803
Autor:
Katrijn Gielens
Publikováno v:
Journal of Retailing. 98:373-377
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9144e509af92577b2115574abd23ce32
https://doi.org/10.1016/j.jretai.2022.09.001
https://doi.org/10.1016/j.jretai.2022.09.001
Autor:
Katrijn Gielens, Anne L. Roggeveen
Publikováno v:
Journal of Retailing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a5af185e70240663f2a5d898d0acd1f
https://doi.org/10.1016/j.jretai.2023.05.003
https://doi.org/10.1016/j.jretai.2023.05.003
Autor:
Katrijn Gielens
Publikováno v:
Journal of International Marketing. 29:3-6
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43d5ba7b9abad1c035979ce0d3729dc6
https://doi.org/10.1177/1069031x211029587
https://doi.org/10.1177/1069031x211029587
Autor:
Raj Sethuraman, Ronn J. Smith, Robert C. Bachtel, Suzanne Jervis, Aidin Namin, Katrijn Gielens, Yu Ma
Publikováno v:
Journal of Retailing. 97:99-115
Modern day store brands (SB) or private labels (PL), now also popularly called private brands, are brands generally owned and marketed by retailers. They have been active on the market for about 70 years. Over this time span, these brands have evolve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b938135750a11ad58213f9ce36a82a8
https://doi.org/10.1016/j.jretai.2020.10.007
https://doi.org/10.1016/j.jretai.2020.10.007
Autor:
Zhiling Bei, Katrijn Gielens
Publikováno v:
Journal of International Marketing. 28:3-19
China is the world’s second largest retail market and is expected to surpass the United States in 2020. This makes China a must-win market for global and local firms. However, manufacturers often find it hard to reach Chinese consumers due to China
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c76d7bd7a9a0c0dfff663d134440d3a
https://doi.org/10.1177/1069031x20915850
https://doi.org/10.1177/1069031x20915850
Publikováno v:
Marketing Letters, 31(1), 25-29. Springer New York
In spite of the growing success of the online channel, brick-and-mortar stores can continue to play a pivotal role in consumers’ shopper journey. We discuss how technology can be a key enabler by allowing physical stores to offer the level of conve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d89538800f83153113cf1d67b063ae6
https://doi.org/10.1007/s11002-019-09508-5
https://doi.org/10.1007/s11002-019-09508-5
Publikováno v:
Journal of Marketing, 85(4), 158-178. American Marketing Association
Many retailers are rushing into the click-and-collect (C&C) format, where shoppers place orders online and pick up the goods themselves later. The authors study the demand implications of C&C and postulate how different ways of organizing this format
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff46512c45c708611d7a85324d84a5ee
https://research.tilburguniversity.edu/en/publications/4294333f-5034-472a-bf85-194659a9f976
https://research.tilburguniversity.edu/en/publications/4294333f-5034-472a-bf85-194659a9f976
Publikováno v:
International Journal of Research in Marketing. 36:367-384
Marketing academics are keenly aware of the seismic shifts in today's marketing environment caused by digital (dis)intermediation. In this article, we discuss four types of digital (dis)intermediation, and how they affect branding activities of incum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7ddc8647609d2bcc1df5b1e49d027c4
https://doi.org/10.1016/j.ijresmar.2019.01.005
https://doi.org/10.1016/j.ijresmar.2019.01.005
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers,