Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Kathy L, Divis"'
Autor:
Kathy L, Divis
Publikováno v:
Marketing health services. 30(1)
Publikováno v:
Marketing health services. 27(3)
Autor:
Kathy L, Divis
Publikováno v:
Marketing health services. 26(1)
Autor:
Kathy L, Divis
Publikováno v:
Journal of healthcare information management : JHIM. 17(1)
Publikováno v:
Health Care Management Review. 12:37-46
As a result of recent environmental changes in the health care industry, marketing has become a vital necessity for the survival of most hospitals. Kotler's conceptual framework is used to study and evaluate an innovative program for marketing physic