Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Kathryn Sharpe"'
Publikováno v:
Journal of Consumer Research, 2017 Jun 01. 44(1), 211-230.
Externí odkaz:
https://www.jstor.org/stable/26570379
Publikováno v:
Journal of Science Education and Technology. 31:386-402
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a45d9df8ba4177c344b5ab1125619150
https://doi.org/10.1007/s10956-022-09962-3
https://doi.org/10.1007/s10956-022-09962-3
Autor:
Kathryn Sharpe
Publikováno v:
Proceedings of the 2020 AERA Annual Meeting.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::240a34ce3f508e5c81d9ca7e706577fc
https://doi.org/10.3102/1573728
https://doi.org/10.3102/1573728
Publikováno v:
Journal of Consumer Research. 44:211-230
This tutorial provides evidence that character misrepresentation in survey screeners by Amazon Mechanical Turk Workers (“Turkers”) can substantially and significantly distort research findings. Using five studies, we demonstrate that a large prop
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fccdbcfaf311fada1e933736156a306b
https://doi.org/10.1093/jcr/ucx053
https://doi.org/10.1093/jcr/ucx053
Publikováno v:
Environmentally Responsible Supply Chains ISBN: 9783319300924
This chapter explores the challenges that companies face in managing the chemicals and substances found in their products and supply chains. The topic is presented from both a practice and an academic perspective. Based on the authors’ work with an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bee7782f6736bf68ab195dce463fd4ad
https://doi.org/10.1007/978-3-319-30094-8_17
https://doi.org/10.1007/978-3-319-30094-8_17
Autor:
Richard Staelin, Kathryn Sharpe
Publikováno v:
Journal of Public Policy & Marketing. 29:170-188
The authors investigate consumer, firm, and policy implications of the fast-food marketing practice of bundling a soft drink and French fries with an entrée (i.e., “the combo meal”) and then offering these three items at a discount. The authors
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b11a7f1ba98869f30eb49ee350510555
https://doi.org/10.1509/jppm.29.2.170
https://doi.org/10.1509/jppm.29.2.170
Publikováno v:
Journal of Consumer Research. 35:406-422
This article illustrates how the compromise effect alters consumers' selection of soft drinks. Using three within-subject studies, we show that extremeness aversion and price insensitivity cause consumers to increase their consumption when the smalle
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::21941e8bd9c274a5c659bcfd4b14d281
https://doi.org/10.1086/587631
https://doi.org/10.1086/587631
Autor:
Kathryn Sharpe, Xiao Wu, Hongyan Chen, Safiyh Taghavi, Daniel van der Lelie, Ellen Li, Wei Zhu, Tianyi Zhang
Publikováno v:
ICCABS
In this work, we propose a novel genetic pathway discovery and comparison analysis framework integrating newly generated gene expression microarray data and existing biological pathway information. Starting with the significance analysis of microarra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5019302249dd1ee835d032a940b0b7e
https://doi.org/10.1109/iccabs.2011.5729878
https://doi.org/10.1109/iccabs.2011.5729878
Publikováno v:
SSRN Electronic Journal.
This simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e507fe6ddf97ed8ab8fcf59d2fa3c872
https://doi.org/10.2139/ssrn.1584114
https://doi.org/10.2139/ssrn.1584114