Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Kathleen Chell"'
Publikováno v:
BMC Health Services Research, Vol 24, Iss 1, Pp 1-12 (2024)
Abstract Background Despite word-of-mouth (WOM) and electronic WOM (eWOM) influencing people’s willingness to donate blood, no research has explored this behavior among blood service employees who are also donors. This underexplored segment is high
Externí odkaz:
https://doaj.org/article/001b11ea094542bba9cb527eda018b3d
Publikováno v:
International Journal of Market Research. 65:167-182
This research note addresses a significant gap in the literature in researching marginalised customers who may potentially experience vulnerability: the need to use a strengths-based approach in designing social marketing research. There has been a (
Publikováno v:
Australasian Marketing Journal. 31:13-24
Nonprofit organization (NPO) marketers are now increasingly turning online to recognize donors, with little understanding as to how online donor appreciation influences behavior. A scenario-based research design using an online survey was administere
Publikováno v:
ISBT Science Series. 16:188-195
Publikováno v:
Nonprofit and Voluntary Sector Quarterly. :089976402311659
Increasing online advocacy by donors has important implications for nonprofit organizations (NPOs). Through a lens of self-disclosure theory, this current research combines data across three quantitative cross-sectional surveys of millennial Australi
Publikováno v:
Vox Sanguinis. 113:205-219
Background and Objectives: Effective recruitment and retention of male donors are vital for the ongoing provision of blood products. Compared with females, male donors are less likely to be medically deferred or experience vasovagal reactions and are
Publikováno v:
Transfusion. 58:242-254
BACKGROUND Incentives are often used to enhance the effectiveness of recruitment and retention campaigns targeting blood donors. However, the degree to which incentives succeed in attracting and facilitating repeat donation is unclear. A systematic l
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 25
Not-for-profit organizations (NFPs) are increasingly turning to online platforms to engage with donors. However, sharing rates of donation activity to social networking sites (SNSs) are low. Existing research has predominantly taken an aggregated app
Autor:
Barbara M. Masser, Kathleen Chell, Carley N. Gemelli, Nina Van Dyke, Tanya E. Davison, Sarah P. Kruse, Kyle Jensen
Publikováno v:
TransfusionREFERENCES. 60(7)
The aim of this study was to understand Australian donors' and nondonors' orientations toward 13 noncash incentives for blood and plasma donation and the associations between orientations and intention to donate (nondonors) and subsequent donation (d
Publikováno v:
Transfusion. 56:1645-1653
BACKGROUND - Research demonstrates that anxiety elevates the risk of blood donors experiencing adverse events, which in turn deters the performance of repeat blood donations. Identifying donors suffering from heightened state anxiety is important to