Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Katherine R. N. Reifurth"'
Publikováno v:
Sport Management Review. 23:428-442
• No branded imagery utilized by children younger than age 7.• Adult brand associations such as success and logo found in child drawings.• Adult brand associations like acceptance and community pri...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::986327ac2823b181e22c98c2bf991f16
https://doi.org/10.1016/j.smr.2019.07.003
https://doi.org/10.1016/j.smr.2019.07.003
Publikováno v:
Sport Marketing Quarterly. 28:195-208
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50f0b9c4f910698191454df6104764b5
https://doi.org/10.32731/smq.284.122019.02
https://doi.org/10.32731/smq.284.122019.02
Publikováno v:
Journal of Applied Sport Management. 11:1-14
Prior sport rivalry researchers have failed to examine the effects of rivalry utilizing a multidimensional approach to team identification as well as the effects of rivalries in relation to the behavioral outcomes of lapsed donors. The authors worked
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::341989159072df6b2de08dfae4921d86
https://doi.org/10.18666/jasm-2019-v11-i4-9602
https://doi.org/10.18666/jasm-2019-v11-i4-9602
Publikováno v:
Sport, Business and Management: An International Journal. 8:257-275
Purpose Sport management research that examines children as a distinct group of sport consumers is sparse, and therefore the authors know relatively little about how and why children become fans of sport teams. The purpose of this paper is to explore
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::990ebaa68aaed8b616487157c1401af8
https://doi.org/10.1108/sbm-11-2017-0077
https://doi.org/10.1108/sbm-11-2017-0077
Publikováno v:
Journal of Applied Sport Management. :36-48
Much research has been conducted on the relationship between emotions and the sport experience, but most research in this field has used survey data, which has proven to have many limiting factors when attempting to measure emotions. Rather than rely
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::26e086d2f1b36de7c9e9df99ddf5e9f5
https://doi.org/10.18666/jasm-2018-v10-i2-8679
https://doi.org/10.18666/jasm-2018-v10-i2-8679